Iconic brands such as Nike and Gucci achieved NFT sales of $260 million

Non-fungible tokens offer major brands new ways to interact with their consumers in art, fashion and games.

The hype surrounding non-fungible tokens (NFTs) has resulted in some of the world's most iconic brands reaping hundreds of millions of dollars in additional revenue, underscoring the appeal of digital collectibles for consumers of mass.

Major brands such as Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany made a combined $260 million in revenue from NFTs, according to Dune Analytics data first published by NFTGators. Nike's NFT drops generated $185.3 million in revenue, with secondary market volumes approaching $1.3 billion.

Dolce & Gabbana generated $25.6 million in NFT revenue. Tiffany, which only recently launched its NFTiff token allowing CryptoPunk holders to mint personalized pendants, amassed $12.6 million in NFT-related sales. Total NFT revenue for Gucci and Adidas was $11.6 million and $10.9 million, respectively.

Nike's NFT-related projects have generated over $185 million in revenue, positioning it as the highest-earning NFT brand .@DuneAnalytics dashboard by @nlevine19. pic.twitter.com/UDD90kz8Af

NFTs hit the mainstream in 2021, with collections such as Bored Ape Yacht Club and