I'll never go back to overly complicated skincare routines again - here's why

As ​​a beauty editor, it's really tempting to try every new skincare product that hits my inbox, on my Instagram homepage, or recommended by other beauty enthusiasts and experts on other major products. social media platforms. Much of our content here at Who What Wear focuses on uncovering many of these products because they absolutely deserve recognition. Unfortunately, getting my hands on that many products (whether it's a classic bestseller for a brand or a recent launch) can lead to a significant overload of my vanity. As we head into the warmer months, I think it's time for me to do some spring cleaning and simplify not only my collection of skincare products, but also my admittedly lengthy routine.

Skinimalism is the recent movement towards using fewer products, with an emphasis on the most basic skin care steps such as cleansing and gentle hydration of the skin followed by the application of an SPF. "It's about getting back to basics and taking a more mindful approach to self-care," begins beauty industry mogul Priscila Fadul. "The industry has always encouraged us to live in a culture of continuous novelty, but skincare doesn't have to be complicated. Adding more steps to our routine doesn't automatically mean better skin." Rather than over-complicating your skincare routine to tackle specific skin concerns, Fadul recommends investing in high-quality, effective products. "A minimalist routine is a great way to reduce waste, minimize energy use, and do your bit for the environment." She keeps. "So if you're tired of complicated skincare routines, give Skinmalism a try!"

Fadul, is a Latinx engineer and beauty insider from a family with over 50 years of beauty experience. She emphasizes efficiency as a top priority for her; the key to combining efficiency and aesthetics. "After years of sifting through the noise and separating fact from fiction in the skincare industry, I've come to realize that what really matters is quality over quantity," says Fadul. She founded her skincare brand, Lendava, with the goal of simplifying routines with high-quality products and ingredients, as well as enabling "people to have healthy skin without sacrificing the effectiveness of simplicity". So what does it take to really simplify your skincare routine? On the one hand, investing in luxurious and efficient products can mean significantly reducing the product range.

"Lendava's goal is to deliver simple, enjoyable skincare; savvy skincare with all the right priorities," says the beauty mogul . "We want to keep things minimal and be objective. Our products are designed to optimize skin function, with carefully chosen ingredients that are backed by science - no fluff, just what works!" Lendava is also an example of how brands embracing the skinimalism movement have also made efforts to create formulas that prioritize transparency, ethical practices and eco-friendly production.

According to Fadul, the process of simplifying skin care should focus on proven ingredients like vitamins A, B3 and C, peptide complex and hyaluronic acid (don't forget to do your research). "When it comes to your routine, start with a mild, soap-free cleanser, then apply your favorite products afterward. And never forget to protect your skin from the sun – it's the ultimate sin in skincare. to skip the SPF,” Sharing Fadul. If you want to dive into the world of chemical exfoliations or retinol treatments, she recommends limiting use to 2-3 times per week. ...