I've helped over 50 businesses scale their TikTok followings. Here is what I taught them.

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Every day, a new business contacts me asking how they can grow their business, acquire new customers, or increase their overall return on investment. I ask them all the same question: Is your business on? And surprisingly, the answer is almost always a "no".

It shocks me that in 2022, most business owners still don't realize the importance of short video content and specifically TikTok. The most common response I hear when asking business owners why they aren't using TikTok is "Oh, well, our customers aren't using TikTok." There couldn't be a bigger misconception there.

To better understand, let's take a closer look at the demographics of TikTok users. At first, you might think TikTok is filled with little kids who love to dance, sing, and do memes. You are not wrong. But what most people don't realize is that TikTok's audience is constantly changing. There are more seniors using the platform than ever. There's a reason TikTok was the most downloaded app of 2021, with 656 million downloads. Now, you don't think all 656 million of those downloads are from little kids, do you? And here is the percentage of US-based TikTok users by age:

10-19: 32.5%

20-29: 29.5%

30-39: 16.4%

40-49: 13.9%

50+: 7.1%

That means TikTok's user base is only getting older! Alright, so now you know there's a lot of potential for your business on TikTok, no matter who you go to. It doesn't matter if your target customer is 14 or 45, they all use TikTok. Whether you are a B2B or a B2C, you will find that all of your needs can be met with TikTok. Good. Now that we've got that sorted, let's take a look at what you can do specifically to grow your presence on TikTok to grow your business.

Having consulted with over 50 businesses and helped them with their specific needs, here are some of the most important points that help almost every business:

Related: How I Growed Over 10 Million TikTok Followers (Organically)

1. Think like an influencer, not a brand

The biggest mistake most companies make when publishing content is not thinking like an influencer. Take it from me. I've built over 10 million followers on TikTok and over 10 different accounts across a wide range of niches. Every time an account has done well, it's because I took an influencer's approach. What I mean by that is don't be fancy. You don't see influencers showcasing a product or service in every one of their videos. The reason their follower base is so loyal is because influencers know the perfect mix of content and promotion. Big brands that have done this well include , Duolingo, and MorningBrew. Start approaching your content the same way.

2. Create engaging content

This is definitely a key point. If you fail to create compelling content, you fail to build an audience and ultimately grow your business. Researching and following up on the best content to create is very important. The content doesn't have to be perfect, just make sure it's appealing to the audience. You can test this by creating a few drafts and asking others what they think of the content. You should aim to receive honest feedback which can ultimately help you grow your account. This is where a TikTok coach can really help.

Related: 5 Strategic Ways to Grow Your Brand with TikTok

3. Stay consistent

I can't stress this one enough. It's so important that you stay consistent with the content you create. If you fail to stay consistent, you will either see very slow results or absolutely no results. Good advice is to create every day without fail. If that's too much, try to create at least 4-5 pieces of content per week. However, more is not always b...