Keep the hippie dream alive

Sound Baths, Cannabis Prayers, and Sunset Howls: California Media Company DoubleBlind Attempts to Revive the Psychedelic Spirit for a New generation.

< p class="css-at9mc1 evys1bk0">The guide stood in front of a small group in a dimly lit teepee.

“Will you entertain or deepen?" he asked.

The response came in unison: "Go ahead!"

"Good", he said. "That was a trick question."

People made themselves comfortable on the covered floor pillows as the guide walked to his keyboard. Soft synthesizer music filled the tent. The ceremonial sound bath had begun.

Nearby, men and women dressed in flowing white clothes and felt hats sat around a fire, munching on mind-altering mushrooms. Others gathered for a cannabis prayer session, during which assistants passed out joints and rang singing bowls.

These ethereal scenes had place at a rally last month in California's Cuyama Valley, where some 200 people gathered for a weekend of tripping and glamping hosted by DoubleBlind, a new medium for psychedelic set.

Image Volkswagen Van? Check. Festival-goers at DoubleBlind's weekend event, called Mycologia.Credit...Michael Tyrone Delaney for The New York Times

In addition to its biannual print magazine , which its founders say has a print run of around 5,000 copies, DoubleBlind is tapping into this therapeutic and spiritual research market with a website and instructional videos with titles such as "Ego Death: What Is It?" and "Smoking weed while tripping".

There are also online courses ranging in price from around $75 to $170, on topics such as as "How to Use Psychedelics", "How to Microdose" and "How to Grow Mushrooms". The course material promises to "teach you everything you need to know to get the most out of your journey with these powerful drugs".

The weekend's event, called Mycologia, was hosted by DoubleBlind's first ever organized gala of its kind. The prize was $450, which included meals and loot, and attendees could bring their own tents or pay extra for luxury accommodations.The company promoted the gathering to sleep with ads touting the ability to "connect with other psychonauts at our first psychedelic festival !"

DoubleBlind was launched in 2019 by two journalists, Shelby Hartman, 32, and Madison Margolin, 31, who overlapped while earning their Masters in Journalism at Columbia University.

Mrs. Hartman, managing director of DoubleBlind, has written for Vice and LA Weekly and worked as an editor at the cannabis website Herb. Ms. Margolin, the editorial director, has published in media such as Playboy, Tablet and The Village Voice. Both said they were shaped by hallucinogenic episodes before their journalism careers took off.

"As a child, I had such a hard time concentrating," said said Ms. Hartman. "Ayahuasca reached my brain and showed me."

"I heard ayahuasca say to me, 'This is what it's like to focus,'" she added.

Keep the hippie dream alive

Sound Baths, Cannabis Prayers, and Sunset Howls: California Media Company DoubleBlind Attempts to Revive the Psychedelic Spirit for a New generation.

< p class="css-at9mc1 evys1bk0">The guide stood in front of a small group in a dimly lit teepee.

“Will you entertain or deepen?" he asked.

The response came in unison: "Go ahead!"

"Good", he said. "That was a trick question."

People made themselves comfortable on the covered floor pillows as the guide walked to his keyboard. Soft synthesizer music filled the tent. The ceremonial sound bath had begun.

Nearby, men and women dressed in flowing white clothes and felt hats sat around a fire, munching on mind-altering mushrooms. Others gathered for a cannabis prayer session, during which assistants passed out joints and rang singing bowls.

These ethereal scenes had place at a rally last month in California's Cuyama Valley, where some 200 people gathered for a weekend of tripping and glamping hosted by DoubleBlind, a new medium for psychedelic set.

Image Volkswagen Van? Check. Festival-goers at DoubleBlind's weekend event, called Mycologia.Credit...Michael Tyrone Delaney for The New York Times

In addition to its biannual print magazine , which its founders say has a print run of around 5,000 copies, DoubleBlind is tapping into this therapeutic and spiritual research market with a website and instructional videos with titles such as "Ego Death: What Is It?" and "Smoking weed while tripping".

There are also online courses ranging in price from around $75 to $170, on topics such as as "How to Use Psychedelics", "How to Microdose" and "How to Grow Mushrooms". The course material promises to "teach you everything you need to know to get the most out of your journey with these powerful drugs".

The weekend's event, called Mycologia, was hosted by DoubleBlind's first ever organized gala of its kind. The prize was $450, which included meals and loot, and attendees could bring their own tents or pay extra for luxury accommodations.The company promoted the gathering to sleep with ads touting the ability to "connect with other psychonauts at our first psychedelic festival !"

DoubleBlind was launched in 2019 by two journalists, Shelby Hartman, 32, and Madison Margolin, 31, who overlapped while earning their Masters in Journalism at Columbia University.

Mrs. Hartman, managing director of DoubleBlind, has written for Vice and LA Weekly and worked as an editor at the cannabis website Herb. Ms. Margolin, the editorial director, has published in media such as Playboy, Tablet and The Village Voice. Both said they were shaped by hallucinogenic episodes before their journalism careers took off.

"As a child, I had such a hard time concentrating," said said Ms. Hartman. "Ayahuasca reached my brain and showed me."

"I heard ayahuasca say to me, 'This is what it's like to focus,'" she added.

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