Kourtney Kardashian Barker launches vitamin brand Lemme

Kourtney Kardashian Barker is expanding her presence in the wellness category with a new brand.

On Monday, the reality TV star and entrepreneur announced that she was launching her latest brand, called Lemme, on 27 September. The brand specializes in vitamins and supplements, first launching with three products.

"After years of struggling to find the right supplements, I embarked on a journey to create products that you would legitimately look forward to taking every day,” Kardashian Barker said in a statement.

Lemme launches Lemme Matcha, a vitamin B12-infused gummy supplement said to support cellular energy; Lemme Chill, a gummy supplement blended with Ashwagandha to reduce stress and support healthy cortisol levels; and Lemme Focus, a gummy supplement designed to support focus, concentration, and attention.

Related Galleries

Lemme Chill, Lemme Match and Lemme Focus supplements.

The brand's packaging uses 100% post-consumer recycled materials for its bottles and caps and recyclable materials for its shipping materials. Lemme partners with Carbonfund and One Tree Planted with the goal of planting thousands of trees each year.

Lemme is Kardashian Barker's second brand. In 2019, she launched her lifestyle website Poosh, which features articles on health, fitness, motherhood and more. Kardashian has expanded the website to festivals, hosting virtual and in-person events for the past three years.

Lemme took five years to make. Kardashian Barker worked closely with Dr. Thais Aliabadi, who is on Lemme's medical advisory board, to help create the products.

The brand's products are all priced at $30 and will be available September 27th on Lemmelive. com.