LA3C programming unveiled, Puig's announcement, Xuly Bët's big year

LA3C LINEUP: LA3C's inaugural festival takes place in December with a new roster of artists.< /p>

The festival, organized by Penske Media Corporation, announced Thursday that it will include performances by Free Nationals , Gerardo Ortiz, Fonseca, Marc Seguí, Shawn Wasabi, Monogem, Shea Diamond and Chicocurlyhead. The announcement comes after LA3C revealed that the festival will be headlined by Megan Thee Stallion, Snoop Dogg, Maluma and Seventeen.

"We are thrilled to share our full musical lineup today," said Juan Mora, CEO of LA3C. "Our goals were to create programming that celebrates the range of musical genres offered by Los Angeles, including pop, hip-hop, R&B, K-Pop, regional Mexican music, EDM and more and to for attendees to discover new artists while enjoying the names they know and love."

The festival has also partnered with HIN Events LLC to host a second stage which will feature performances by Mustard, AJ Hernz, ARIUS, Cam Girl, Freya Fox, Kill Bambi, Kim Lee, LOLO, Lucky Light, Madds, Meirlin, Peach and Vice.

LA3C will take place December 10-11 at Los Angeles State Historic Park. The festival aims to "connect people and communities through the city's most influential and inspiring music, the culinary arts", according to PMC.

Tickets are available for purchase now on the festival website. —WWD STAFF

PUIG APPOINTMENT: Spanish family-owned beauty and fashion company Puig has appointed Eugenia de la Torriente to the Director of Communications position, a newly created position effective October 1.

De la Torriente is now responsible for the internal and external communication of the group, and reports to Marc Puig, Puig CEO.

De la Torriente was previously editor-in-chief of El País, where she oversaw the arts, style of life and culture and supplements. Prior to that, she was editor-in-chief of Vogue Spain and Harper Bazaar Spain. De la Torriente wrote "Puig, 100 Years of a Family Business", which was published in 2014 by Assouline.

“Eugenia brings 24 years of experience in journalism, image making, storytelling, strategy and communication, as well as great expertise in managing teams and directing creative projects with a business focus across all kinds of platforms and channels,” Puig said in a statement on Thursday.

"I'm proud to be part of a family project that focused on creativity and responsibility for more than 100 years", said de la Torriente. "Puig is a story of passion and innovation and being part of this heritage is a very exciting professional challenge."

How Puig's corporate communication structure is specifically understood now under de la Torriente ne couldn't be immediately...