Laetitia Casta Fronts Countryside Roland Mouret Resort

VA VA VOOM: French actress and model Laetitia Casta is the face of the Roland Mouret campaign resort 2023, should go live today.

Founder and co-creative director Mouret said Casta was the only woman who could convey "l legacy, future, strength and vulnerability" of this "significant new chapter".

"[She] is an icon for so many deserved reasons, but I'm most drawn to her depth spirit and a real understanding of what it means to be a woman,” he continued.

In images taken by British photographer Harley Weir in Paris, Casta wears a short-sleeved dress with a dramatic curved neckline in a fuchsia knit mermaid style and chocolate ruched mini dress, in a series of sultry visuals that will appear online and on social media.

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The collection, the first since SP Collection bought the brand from Han Chong, bears the signature de Mouret curves and cutouts while offering versatile wardrobe options, the French designer described as fulfilling a need for "versatility and consistency - pieces that are not trend-driven and designed to adapt to her life and made to be worn and worn again."

It was uploaded to Roland Mouret's website as well as online retailers and offline, such as MyTheresa, Net-a-porter, Bergdorf Goodman and other key department stores.

Mouret considered the station range to be "a very special collection for [him] — it's a collection that looks to [its] past in order to influence a newer and more modern approach to clothing. »

SP Collection Managing Director Han Chong described the campaign as a "very poignant" start for the relaunched brand and part of the newly created group's desire to "build a visual language that reflects how the collections speak to a modern shopper".

While Casta is rarely on the runways these days, the 44-year-old model appeared these years in advertisements for Saint Laurent, Valentino and Jacquemus.