Louis Vuitton closes another major sports deal
The luxury brand will sponsor the prestigious America's Cup yacht race in 2024, the same year it will sponsor the Olympic Games.
Louis Vuitton's conquest of the sporting world continues at a steady pace: next August, shortly after the end of the Summer Olympic Games sponsored by LVMH in Paris, the America's Cup sponsored by Louis Vuitton will debut in Barcelona.
The America's Cup, the most prestigious sailing competition in the world, was last sponsored by Louis Vuitton in 2017. Since 1983 , the fashion brand also sponsors the Louis Vuitton Cup, a competition that determines who competes in American competitions. Cup. (There are only two racing teams in the America's Cup: the reigning champion and the challenger who wins the Louis Vuitton Cup.)
After 2017, However, the Italian fashion house Prada became the main sponsor of the race — and the Louis Vuitton Cup became the Prada Cup.
Louis Vuitton did not explain why he made the decision to return or, seven years ago, to leave the world of competitive sailing. In a press release, Pietro Beccari, president and CEO of the company, simply spoke of an “immense feeling of pride” at the idea of returning to competition as a main partner.
Grant Dalton, CEO of the America's Cup, highlighted the endurance of each organization: The America's Cup began in 1851; Louis Vuitton was founded in 1854. “It seems only natural that they would get back into the game,” he said.
Mr. Dalton hopes the reunion with Louis Vuitton will bring more recognition to the niche sport, particularly among younger consumers. “They instantly allow us to attract more sponsors,” said Mr. Dalton, who called the alliance “a very, very easy marriage.” The Barcelona competition will take place between August and October 2024.
For Louis Vuitton, the partnership is part of a much broader initiative in the world of sport. In recent years, the company has created trunks to hold trophies from several major sporting events, including the World Cup, the NBA Finals, the Monaco Formula 1 Grand Prix and the Rugby World Cup. As part of its sponsorship of the America's Cup and the Louis Vuitton Cup, it will also provide trophy cases.
In July, parent company LVMH Moët Hennessy Louis Vuitton announced its sponsorship deal with the Paris 2024 Olympic and Paralympic Games, which will support a number of individual athletes, including French swimmer Léon Marchand, gymnast Mélanie de Jesus dos Santos and fencer Enzo Lefort.
"This partnership will help promote France in the world," declared Bernard Arnault, the boss of the conglomerate.
But the group's affinity for sport extends well beyond France. Louis Vuitton's star ambassadors include Carlos Alcaraz, the Spanish tennis player who
The luxury brand will sponsor the prestigious America's Cup yacht race in 2024, the same year it will sponsor the Olympic Games.
Louis Vuitton's conquest of the sporting world continues at a steady pace: next August, shortly after the end of the Summer Olympic Games sponsored by LVMH in Paris, the America's Cup sponsored by Louis Vuitton will debut in Barcelona.
The America's Cup, the most prestigious sailing competition in the world, was last sponsored by Louis Vuitton in 2017. Since 1983 , the fashion brand also sponsors the Louis Vuitton Cup, a competition that determines who competes in American competitions. Cup. (There are only two racing teams in the America's Cup: the reigning champion and the challenger who wins the Louis Vuitton Cup.)
After 2017, However, the Italian fashion house Prada became the main sponsor of the race — and the Louis Vuitton Cup became the Prada Cup.
Louis Vuitton did not explain why he made the decision to return or, seven years ago, to leave the world of competitive sailing. In a press release, Pietro Beccari, president and CEO of the company, simply spoke of an “immense feeling of pride” at the idea of returning to competition as a main partner.
Grant Dalton, CEO of the America's Cup, highlighted the endurance of each organization: The America's Cup began in 1851; Louis Vuitton was founded in 1854. “It seems only natural that they would get back into the game,” he said.
Mr. Dalton hopes the reunion with Louis Vuitton will bring more recognition to the niche sport, particularly among younger consumers. “They instantly allow us to attract more sponsors,” said Mr. Dalton, who called the alliance “a very, very easy marriage.” The Barcelona competition will take place between August and October 2024.
For Louis Vuitton, the partnership is part of a much broader initiative in the world of sport. In recent years, the company has created trunks to hold trophies from several major sporting events, including the World Cup, the NBA Finals, the Monaco Formula 1 Grand Prix and the Rugby World Cup. As part of its sponsorship of the America's Cup and the Louis Vuitton Cup, it will also provide trophy cases.
In July, parent company LVMH Moët Hennessy Louis Vuitton announced its sponsorship deal with the Paris 2024 Olympic and Paralympic Games, which will support a number of individual athletes, including French swimmer Léon Marchand, gymnast Mélanie de Jesus dos Santos and fencer Enzo Lefort.
"This partnership will help promote France in the world," declared Bernard Arnault, the boss of the conglomerate.
But the group's affinity for sport extends well beyond France. Louis Vuitton's star ambassadors include Carlos Alcaraz, the Spanish tennis player who
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