Marco De Vincenzo makes his menswear debut for Etro

MILAN — Between two design engagements, Marco De Vincenzo could easily give a lesson or two in font management. pressure, like "super serene, zero stress", that's what Etro's creative director felt a few days before presenting his first men's collection for the brand.

Not even the frenzy of models perched on the stairs of Etro's headquarters here, the fast tempo of the casting process and the occasional interruption for the final touch-ups of the collection could shake his placid character, testimony of his confidence but also a sign of his growing familiarity with the company which entrusted him last June as head of its women's, men's and home collections.
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"I'm super happy because it seems like every collection [I work on] teaches me something, and at the same time it feels like I can give something of myself back to the brand. There's a good balance right now between what I'm learning and what I'm trying to transmit,” he told WWD.

Marco De Vincenzo Simone Lezzi/WWD
The parade scheduled for Sunday at noon CET will actually mark De Vincenzo's second debut for Etro. In September, he opened a new chapter in the historic house by unveiling a women's collection that went in a different direction – younger, more accessible and simple – although it was assembled in a whirlwind. Following this initial effort, his first pre-collection presented in November offered greater clarity on the design seeds he is planting at Etro, with a deeper development of the rich texture and clean silhouettes he has put on. at the heart of its vision.

According to the preview De Vincenzo gave WWD this week, the upcoming lineup will cross another decisive step in this direction. "It's been a few months but everything is very different. I really feel the evolution of being in [the company longer]. I feel that there are steps and we climb them in a natural way. Obviously it's been six months since I arrived and I think I know the brand better, I'm absorbing it," De Vincenzo said.

For men's fall 2023, Etro's textile heritage...

Fashion Jan 13, 2023 0 45 Add to Reading List

Marco De Vincenzo makes his menswear debut for Etro

MILAN — Between two design engagements, Marco De Vincenzo could easily give a lesson or two in font management. pressure, like "super serene, zero stress", that's what Etro's creative director felt a few days before presenting his first men's collection for the brand.

Not even the frenzy of models perched on the stairs of Etro's headquarters here, the fast tempo of the casting process and the occasional interruption for the final touch-ups of the collection could shake his placid character, testimony of his confidence but also a sign of his growing familiarity with the company which entrusted him last June as head of its women's, men's and home collections.

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"I'm super happy because it seems like every collection [I work on] teaches me something, and at the same time it feels like I can give something of myself back to the brand. There's a good balance right now between what I'm learning and what I'm trying to transmit,” he told WWD.

The parade scheduled for Sunday at noon CET will actually mark De Vincenzo's second debut for Etro. In September, he opened a new chapter in the historic house by unveiling a women's collection that went in a different direction – younger, more accessible and simple – although it was assembled in a whirlwind. Following this initial effort, his first pre-collection presented in November offered greater clarity on the design seeds he is planting at Etro, with a deeper development of the rich texture and clean silhouettes he has put on. at the heart of its vision.

According to the preview De Vincenzo gave WWD this week, the upcoming lineup will cross another decisive step in this direction. "It's been a few months but everything is very different. I really feel the evolution of being in [the company longer]. I feel that there are steps and we climb them in a natural way. Obviously it's been six months since I arrived and I think I know the brand better, I'm absorbing it," De Vincenzo said.

For men's fall 2023, Etro's textile heritage...