Meet the Gredes: The couple behind Kim Kardashian's £3billion underwear brand Skims

Jens and Emma Grede invade a room next to the upscale Claridge's hotel in London, accompanied by a phalanx of personal assistants, makeup artists and friends.
Their names may not be familiar to you, but the couple are co-founders and multimillion-dollar co-owners of Kim Kardashian's lingerie and loungewear brand, Skims, which is already worth £3 billion, more than designer brand Tom Ford or outerwear brand Patagonia. – even though he is only four years old. Skims was named one of Time magazine's Most Influential Companies last year.
Kardashian, the American socialite and businesswoman is co-owner, fitting model and creative advisor to the brand, known for its figure-hugging, body-shaping clothes. She also promotes it through her huge social media reach (she has 364 million followers on Instagram).
Jens Grede, who is the managing director of Skims , and Kardashian together control a majority stake in the business, and Emma's personal fortune stands at over $350m (£275m), although their exact holdings are undisclosed. The Gredes' marketing abilities led them to drop out of college and buy Brad Pitt's former Malibu vacation home for $45 million last year, adding to their $24 million Bel Air mansion .
It has been said that Skims – which is on track to achieve bank sales of $750 million in 2023, which is another dramatic increase from the nearly of $500 million made last year – would be looking to go public shortly, which should do its best. names are much more important.
Jens says he thinks Skims, which now employs 200 people, "deserves" to be listed on the stock exchange, but he there's no rush to go public.
The Los Angeles-headquartered company tapped into the trend of celebrity-fronted brands, which has spawned heavyweights such as Rihanna's Fenty Beauty, Kylie Jenner's cosmetics line and Pharrell Williams' position at Louis Vuitton.< /p>
Having appeared more than once times on Shark Tank in the US and its BBC equivalent,Dragons' Den, Emma, born in London, is becoming a business influencer in her own right. She also used her role as the first black anchor of Shark Tank to highlight her work with the 15 Percent Pledge, her initiative to persuade US retailers to reserve 15 % of their radii. space for black-owned businesses.
Casually dressed but expensive and immaculately groomed, the Gredes pose for the photographer Observer. with the expertise and focus of the influencers they spend time with. They ask to preview the footage, and a makeup artist steps in to touch up an out-of-place hairstyle.
Together for 16 years, the Gredes have built an empire. on associating famous names with products to boost sales, and they clearly adhere to a lifestyle where image is paramount.

Fashion Aug 25, 2023 0 33 Add to Reading List

Jens and Emma Grede invade a room next to the upscale Claridge's hotel in London, accompanied by a phalanx of personal assistants, makeup artists and friends.

Their names may not be familiar to you, but the couple are co-founders and multimillion-dollar co-owners of Kim Kardashian's lingerie and loungewear brand, Skims, which is already worth £3 billion, more than designer brand Tom Ford or outerwear brand Patagonia. – even though he is only four years old. Skims was named one of Time magazine's Most Influential Companies last year.

Kardashian, the American socialite and businesswoman is co-owner, fitting model and creative advisor to the brand, known for its figure-hugging, body-shaping clothes. She also promotes it through her huge social media reach (she has 364 million followers on Instagram).

Jens Grede, who is the managing director of Skims , and Kardashian together control a majority stake in the business, and Emma's personal fortune stands at over $350m (£275m), although their exact holdings are undisclosed. The Gredes' marketing abilities led them to drop out of college and buy Brad Pitt's former Malibu vacation home for $45 million last year, adding to their $24 million Bel Air mansion .

It has been said that Skims – which is on track to achieve bank sales of $750 million in 2023, which is another dramatic increase from the nearly of $500 million made last year – would be looking to go public shortly, which should do its best. names are much more important.

Jens says he thinks Skims, which now employs 200 people, "deserves" to be listed on the stock exchange, but he there's no rush to go public.

The Los Angeles-headquartered company tapped into the trend of celebrity-fronted brands, which has spawned heavyweights such as Rihanna's Fenty Beauty, Kylie Jenner's cosmetics line and Pharrell Williams' position at Louis Vuitton.< /p>

Having appeared more than once times on Shark Tank in the US and its BBC equivalent,Dragons' Den, Emma, born in London, is becoming a business influencer in her own right. She also used her role as the first black anchor of Shark Tank to highlight her work with the 15 Percent Pledge, her initiative to persuade US retailers to reserve 15 % of their radii. space for black-owned businesses.

Casually dressed but expensive and immaculately groomed, the Gredes pose for the photographer Observer. with the expertise and focus of the influencers they spend time with. They ask to preview the footage, and a makeup artist steps in to touch up an out-of-place hairstyle.

Together for 16 years, the Gredes have built an empire. on associating famous names with products to boost sales, and they clearly adhere to a lifestyle where image is paramount.