Netflix's ad-supported service launching in November

Image source, Noh Juhan | Netflix

Netflix is ​​launching a new streaming option with ads in November, introducing a cheaper deal as it fights to keep viewers.

The plan will be available in 12 countries, including the UK, US, Canada, Mexico and Australia.

The company announced it would charge £4.99 per month for the service in the UK, while it will cost $6.99 in the US. the pressure is mounting.

The company lost over a million subscribers in the first half of this year. It is due to provide an update on that figure to investors next week.

Netflix's move to advertising is a big change for the company, which pioneered the idea of ​​subscription streaming.

But as more and more entertainment companies deploy online streaming platforms, it's harder to retain subscribers, especially as households are concerned about the rising cost of living. for ways to reduce.

In the UK, the cheapest ad-free plan starts at £6.99 per month.

"We are confident that...we now have a price and a plan...