Netflix Adds Nike Training Club Workout Collection, Sets Launch Date

Netflix is adding Nike Training Club workouts to its offerings, the streamer announced on Wednesday.

The first five programs including "Kickstart Fitness with the Basics" (13 episodes), "Two Weeks to a Stronger Core" (seven episodes), "Fall in Love with Vinyasa" (six episodes), "HIT & Strength with Tara" (14 episodes), "Feel-Good Fitness" (six episodes) will be available from December 1 . 30. Additional courses will be added throughout the next year. The complete collection will include over 90 Nike Training Club workouts.

Each training program will consist of multiple episodes, totaling over 30 hours of sessions streamed on Netflix in two parts . The programs will be available across all Netflix plans, in 10 languages, with options across a range of workout types, durations and intensities, catering to different fitness levels. The new initiative will feature more than a dozen Nike sneakers. The catalog will be highlighted with a personalized Nike collection tab on the streamer.

The initiative will serve as a sort of experiment for Netflix, much like trying the company with interactive content, a source says. With workout club videos already produced by Nike, the streamer hopes to potentially follow the same path as Peloton, whose popularity has grown significantly since the bike company launched in 2012.

Peloton's live-streamed and pre-recorded classes have become notable in recent years and have catapulted some of its coaches such as Cody Rigsby and Jess King in the spotlight. Last year, Rigsby shifted her talents to a contestant spot on 'Dancing With the Stars' in season 30, while King joined the cast of Sarah Jessica Parker's 'And Just Like That' as Allegra.

The future of Nike's relationship with Netflix will largely depend on how well the programs perform. training on the platform over the next year or so. Depending on how many members jump to get active with Nike on their TV screens, Netflix and Nike may expand their relationship.

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Movies Dec 21, 2022 0 35 Add to Reading List

Netflix Adds Nike Training Club Workout Collection, Sets Launch Date

Netflix is adding Nike Training Club workouts to its offerings, the streamer announced on Wednesday.

The first five programs including "Kickstart Fitness with the Basics" (13 episodes), "Two Weeks to a Stronger Core" (seven episodes), "Fall in Love with Vinyasa" (six episodes), "HIT & Strength with Tara" (14 episodes), "Feel-Good Fitness" (six episodes) will be available from December 1 . 30. Additional courses will be added throughout the next year. The complete collection will include over 90 Nike Training Club workouts.

Each training program will consist of multiple episodes, totaling over 30 hours of sessions streamed on Netflix in two parts . The programs will be available across all Netflix plans, in 10 languages, with options across a range of workout types, durations and intensities, catering to different fitness levels. The new initiative will feature more than a dozen Nike sneakers. The catalog will be highlighted with a personalized Nike collection tab on the streamer.

The initiative will serve as a sort of experiment for Netflix, much like trying the company with interactive content, a source says. With workout club videos already produced by Nike, the streamer hopes to potentially follow the same path as Peloton, whose popularity has grown significantly since the bike company launched in 2012.

Peloton's live-streamed and pre-recorded classes have become notable in recent years and have catapulted some of its coaches such as Cody Rigsby and Jess King in the spotlight. Last year, Rigsby shifted her talents to a contestant spot on 'Dancing With the Stars' in season 30, while King joined the cast of Sarah Jessica Parker's 'And Just Like That' as Allegra.

The future of Nike's relationship with Netflix will largely depend on how well the programs perform. training on the platform over the next year or so. Depending on how many members jump to get active with Nike on their TV screens, Netflix and Nike may expand their relationship.

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