20+ Graphic Design Stats You Should Know By Now

Graphic design is the essence of visual representation.

Business cards, billboards, branding: every facet of a business incorporates some form of graphic design.

Creating great graphics is a crucial skill for advertisers, designers, and business owners. Nowadays, the easy availability of vector graphics software has made it easy to create your own design. Graphic design statistics show that this inventive craft is increasingly essential to the success of today's businesses.

industry and careers

The field of graphic design has evolved but shows no signs of slowing down. Businesses compete for the best graphic designs for marketing, advertising, and web design. After all, the visual impression counts, right? Some interesting statistics show the demand for the graphic design industry and graphic designers.

The global design services market size is expected to reach $249.5 billion by 2022, from $153 billion in 2018. The global market size of the graphic design industry, with its current valuation at $43.4 billion, expects an imminent boom of around 3.7% in 2022. In 2021, the global graphic design market grew to $45.8 billion. The average salary for a visual designer is around $53,380 per year. More than 60% of graphic designers are women.

of graphic designers prefer to work freelance.

Source: IBISWorld

The highest earners in the graphic design industry are directors of user experience. About 65% of graphic designers have a bachelor's degree.

Design in content marketing and web design Marketers, advertisers, content creators, business owners: everyone wants a good graphic designer. Visuals are imperative in today's digital world, whether it's a website or a social media post. Take a look at the following statistics to understand how essential graphic designers are for marketing and web design.

of companies said they use graphic design in different formats

Source: Piktochart

About 51% of business-to-business (B2B) marketers prefer using visual assets in content marketing. 50% of companies have increased their graphic design budget from 2021. 19% of businesses don't use graphic design, but 67% would if there was a faster, cheaper way to create graphic design materials. Nearly 40% of businesses face a challenge in consistently creating aesthetically appealing content. 37% of companies would like to automate the process of creating content that is still visually appealing. When it comes to visual graphics, infographics and videos top the charts. Consumer behavior statistics

Now that you understand that graphic design has a significant impact on marketing, web design, and branding, let's take a look at how this, in turn, affects and influences consumers and their choices. Here is some fascinating insight into how graphic design services affect consumer behavior.

If you have visual graphics, 85% of people are attracted to your brands. 93% of people agree that the visual dimensions of an object influence their purchasing decisions.

of people believe that their first impression of a company has to do with design.

Source: PRNewswire

Color and design play a role in consumer interest, as 50% of internet users cited...