4 Neuromarketing Hacks to Reach More People and Maximize Results

The opinions expressed by entrepreneurs contributors are their own.

Everything evokes emotions consciously or unconsciously. Neuromarketing is the science of harnessing these emotions to achieve the maximum possible results in .

Take Frito-Lay, for example. In 2009, they used neuromarketing to uncover women's feelings about snacking and guilt, and launched a completely redesigned brand for their low-calorie snacks. The effort was a huge success.

Fortunately, you don't need a multi-billion dollar budget to immediately start using neuromarketing tactics in your marketing campaigns. Here are four neuromarketing hacks you can start using right away.

Related: Farewell to Growth Hacking. Hello Neuromarketing.

1. Personalization: "The cocktail effect"

People like to hear their own name. It's the sweetest sound to our ears, making it a powerful marketing tool to get others to pay for what you say.

When the spirit hears its own name, it sits up and begins to listen. This is also known as the "cocktail effect": when you hear your name at a cocktail party, you can filter out other conversations and focus on that particular one.

I did a neuromarketing experiment on this with paid ads using the automation I set up for one of my NFT Magazine marketing campaigns. The chatbot asked for the user's name next to their contact information at the start of the conversation. This allowed me to set up daily automated DMs, text messages, and email follow-ups that still personally addressed each prospect by first name.

Unlike anonymous messaging, personalization creates the feeling of 1:1, creating a more meaningful interaction with your prospects. The more meaningful an interaction is, the more likely your prospect is to stick around longer and pay attention to whatever you're talking about.

2. Decision Paralysis

Research indicates that offering too many choices can cause people to make decisions that are against their best interests.

While offering a wide range of choices can sometimes lead to more conversions, users will feel less satisfied with what they have chosen if they have too many choices. The important factor to consider here is "quick payoff" versus long-term value.

It all falls under the lifetime value of a customer. Customers who are happy with their first purchase are more likely to buy from you again.

Here are some key stats:

The probability of a sale to a new customer is between 5% and 20%, while the probability of a sale to an existing customer can be as high as 70%. Loyal customers spend 67% more than new customers. Harvard Business Review reported that "increasing rates by 5% increases profits by 25% to 95%".

Offering too many choices can cripple a potential customer's ability to make a satisfying choice and thus ultimately lead to customer dissatisfaction. This increases churn (the percentage of customers who stop buying from you) and thus increases long-term marketing costs because you will constantly have to attract new buyers instead of selling to existing customers.

In campaigns, focus on one or a few choices per campaign and bring them to potential buyers before shifting gears and offering other choices. Customers will feel more satisfied with their purchases and will be more likely to stay loyal to your brand.

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