5 Innovative and Strategic Solutions to Improve Business Performance

is essential for evaluating business performance. However, it should also be noted that productivity is not the same as activity. Productivity often goes hand in hand with efficiency. When people can do more with less effort, they're productive. It's the classic "work smarter, not harder" mindset.

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One of the best ways to increase productivity is to find innovative tools and methods to streamline existing tasks. Unfortunately, there is no shortage of creative options in the modern, entrepreneurial, tech-driven world. That said, here are some unique strategic solutions that can help improve business performance.

1. Simplify (and unify) marketing solutions.

Software solutions are powerful business tools. They can perform an infinite number of tasks, from collecting and analyzing data to automating mundane activities.

For all the benefits, however, software solutions can be a double-edged sword. As a company uses more third-party tools, its technology stack grows. When this happens, it's easy to be inundated with information and notifications.

Fortunately, the solution can be found in the problem itself. A whole new generation of tools is beginning to emerge to reduce the complexities associated with technology. In other words, they streamline tech stack management.

For example, marketing director and marketing agency outsourcing Hawke Media recently launched its marketing and analytics solution Hawke AI. The tool provides a dashboard where a brand can funnel data from multiple digital marketing platforms. From there, the software organizes the information into a single view that reveals critical analysis and information. Additionally, the AI ​​tool tracks performance against goals and even uses machine learning for predictive analysis of future trends.

Tools like this can help condense the complexity of data and analysis, especially in areas like marketing, where too dense statistical analysis can hinder creative output. Plus, organizing analytics in one place means you don't have to waste time looking for numbers and creating stats to remember. It also avoids the problem of leaving important data unused and lost in a backwater data store on the back-end of a company's technology infrastructure.

2. Control SaaS spend and Shadow IT.

The growing use of tech stacks is also leading to many underutilized applications. Each of these items is a recurring cost to an organization, whether optimized or not.

As companies integrate an increasing number of software solutions into their internal operations, it's important to keep an eye on everything. It's easy to leave apps unused or have one team use them but not another.

Torii is a startup developing a suite of tools to handle SaaS management. Its creators designed the software solution to help companies get the most out of their technology stack by understanding how each third-party software tool or platform contributes to their operation.

For example, the application addresses Shadow IT by discovering unknown or hidden applications (not on IT's radar) within a company's infrastructure and bringing them to light. It also tracks SaaS spend and ensures businesses optimize each application for maximum utility. The tool even identifies if a SaaS solution helps an organization enough or if they can remove the item from their technology stack, and therefore from their budget as well.

3. Improve data observability.

Another way to address inefficiencies created by data infrastructure is to improve data observability. Data observability platforms provide key insights into how a company's internal applications are interacting.

The goal of data observability is to identify blind spots like data silos. These can lead to lower performance, reliability and data quality, while increasing costs.

Tools like Databand provide complete data observability, even for complex internal networks. This keeps systems running smoothly and provides intimate insight into what is happening behind the scenes regarding a company's data.

In addition, the sweet...