5 Simple SEO Strategies to Improve Your Rankings

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Search engine optimization (SEO) affects your website's visibility online. Good SEO means more page traffic and a better chance of selling your products and services to a wider audience. No matter how good your products are or how good your website design is, without an SEO strategy your chances of ranking on Google or any other search engine are slim.

How important is SEO?

Of course, you are already doing other marketing efforts to direct your audience to your website. You spend on ads and maybe partner with content creators to post links to your page. But that's not enough.

If you get traffic from other sources, great! But did you know that organic search is five times more valuable than Google ads? In fact, over 90% of website traffic comes from search engines.

Users who come to your page from a search engine are more likely to convert because they specifically searched for your brand, products, or services. On the other hand, someone who ended up on your page after coming across your ad might not have intended to view your website.

Unlike organic search, which is intentional, paid marketing efforts can disrupt someone's experience. Also, any website that is too deep in the Google search page can lose credibility.

Related: 7 Reasons SEO Matters for Every Startup

What is an SEO strategy?

An SEO strategy improves your website's search engine rankings to improve your organic traffic. A comprehensive SEO strategy should address three types of SEO:

On-Page SEO: Focuses on the content of your website and ensures that it answers your specific search query. Some critical factors that affect on-site SEO are content quality and uniqueness. Off-Page SEO: Focuses on strategies implemented outside of your website to improve its credibility and rankings. Link building is the backbone of off-page SEO strategies. Technical SEO: Technical SEO deals with the backend aspects of your website to help you increase your rankings. Good technical SEO means that your page load time is fast, all of your pages work, and contain structured data.

Related: This is What Makes SEO Important for Every Business

Easy SEO Strategies to Improve Your Rankings: 1. Content is everything

While Google has made significant changes to its algorithm over the past year, content has long been a priority. Consistently posting engaging content is the number one factor that affects your rankings. This means that your website should not only have a bunch of keywords, but you should also produce high quality content that is unique and provides value to your readers.

Google looks at the quality of your copy, beyond any SEO technique. You need to go beyond the usual calls to action and stand out from other similar pages.

If you have an e-commerce business, creating a blog to complement your main page can answer questions from your audience and help you rank higher on search engines.

One of the factors that Google looks at is updating your content. Update your website with new content with...