6 Great Examples of Content Marketing for Fintech Startups

The opinions expressed by entrepreneurs contributors are their own.

As of November last year, there were more than 26,000 worldwide, up from more than 12,000 in 2019. This number is expected to grow further, thanks to growing consumer adoption of fintech services. Juniper Research has predicted there will be 4.2 billion digital banking users by 2026, up from 2.5 billion in 2021. The scene is getting incredibly crowded, and established fintech companies and startups need to look for creative ways to drive customer acquisition and compete for the limelight. .

Content marketing can be a great way for businesses to get the word out. Not only is it a great SEO tool to help increase brand visibility, but a well-thought-out content strategy can be a cost-effective way to engage with existing customers and prospects, as well as generate leads. For example, Demand Metric reported that content marketing costs 62% less than traditional marketing and generates three times more leads per dollar spent.

In this article, I will share some great examples of content marketing currently being used by successful fintech startups, which can serve as a reference for other fintech entrepreneurs looking to strengthen their content strategies.

Related: 4 Lessons From Building a Successful Fintech Business

Hex Trust, a fast-growing digital asset custodial service provider, specializes in custodial, brokerage and financing solutions for financial organizations and private clients. They have an A+ Resource Center which contains industry insight, company news and online videos, as well as Hex Trust interviews in webinars and panels. The content is regularly updated and well organized, allowing easy navigation. In Hex Trust's Monthly Review, they give a monthly update, so you can learn more about the company's activities and developments at a glance. The focus on the customer is also evident, as their articles focus on issues and topics that businesses with digital assets face. They provide in-depth insight into the issues themselves and how Hex Trust can play a gatekeeper role.

Founded in 2018, Bowtie Life Insurance is the first licensed digital insurer focused on providing affordable, direct-to-consumer insurance plans. They have a helpful blog featuring various insurance and health topics, Hong Kong-specific medical issues, and company updates. But what I particularly love are the Bowtie customer testimonials; true stories in which customers tell how they have used Bowtie to solve their medical problems. These meaningful stories add a nice personal touch to the brand and are an example of promoting your products without appearing too hard to sell.

Do you want to know more about the trade or? Do you have to decide whether to opt for financing on invoice or on invoice? Maybe you want to learn more about the risks and rewards of supply chain finance or find out how to sell your invoices on marketplaces. Velotrade, the digital trade finance platform that connects businesses in need of finance with investors, has it all covered. In addition to a helpful blog, Velotrade has a very comprehensive Learning Center filled with how-to tutorials, expert guides, articles and videos to help you navigate the complex world of trade finance.< /p>

Related: 7 Things to Consider Before Launching a Fintech Startup

Another excellent example of fintech content marketing is demonstrated by HashKey Group, the Asia-based blockchain and digital asset management solution provider. They feature an extensive news and research section featuring weekly market summaries, how-to guides, white papers, published research and podcasts where the industry e...