6 tips for creating magnetic titles
The opinions expressed by entrepreneurs contributors are their own.
You work hard to create content. This content deserves to be seen. But this is only possible when you invest some of your effort in creating the title of the content.
The title is the part of your content that gets the most exposure since 80% of readers only read the title. Headline quality determines whether a reader will stop scrolling, look at your content, and click on it.
If the title seems unattractive, your content may not get the attention it deserves, no matter how valuable, informative, and engaging. This may be the reason why traffic can vary by up to 500% just because of the title.
Therefore, compromising on title quality is the last thing you want to do.
Related: This Is How You Write Headlines That Hook Them!
How to write good headlinesFortunately, writing punchy headlines doesn't involve rocket science. You can quickly start producing punchy titles with a little practice. Writing great headlines is a combination of art and science. The internet is full of formulas for writing headlines. And they work too. But only so much.
You need to combine your creativity, your understanding of the audience, and a bit of data with these formulas to create resounding headlines.
Here are some tips to achieve this:
1. Think about your readersWe live in a customer-centric world. In this case, drive first.
You need to identify your audience's problems and offer effective solutions in an engaging way to solidify your reputation and build loyalty.
Since the headline gets the most exposure, reflect your audience's understanding and focus on the value your content adds to their lives. This is the best way to show your audience that you understand their struggles and get them to read your content to deepen the emotional connection you intend to create.
Be clear about what the article has for the reader. Will he entertain them, educate them, inform them or inspire them? Will it answer a question or solve a problem?
For example, if you sell office chairs and know your prospects suffer from back pain, you can create a headline that focuses on the pain point. Something like "7 Exclusive Office Chairs to Help Relieve Your Back Pain" can help drive great results.
2. Use powerful wordsNotice the word "exclusive" in the sample title above? It's a powerful word.
Some words trigger a psychological response, an emotion in humans. These words are called power words. Power words are divided into several categories based on the emotions they invoke. These categories may include greed, curiosity, trust, anger, fear, etc.
Including one of these words in the title maximizes its impact. Your headline now triggers an emotional reaction in readers and is more likely to get a click from them.
Let's go back to the title example above.
"7 exclusive office chairs to relieve your back pain"
Let's delete the power word.
“7 office chairs to lighten your...
The opinions expressed by entrepreneurs contributors are their own.
You work hard to create content. This content deserves to be seen. But this is only possible when you invest some of your effort in creating the title of the content.
The title is the part of your content that gets the most exposure since 80% of readers only read the title. Headline quality determines whether a reader will stop scrolling, look at your content, and click on it.
If the title seems unattractive, your content may not get the attention it deserves, no matter how valuable, informative, and engaging. This may be the reason why traffic can vary by up to 500% just because of the title.
Therefore, compromising on title quality is the last thing you want to do.
Related: This Is How You Write Headlines That Hook Them!
How to write good headlinesFortunately, writing punchy headlines doesn't involve rocket science. You can quickly start producing punchy titles with a little practice. Writing great headlines is a combination of art and science. The internet is full of formulas for writing headlines. And they work too. But only so much.
You need to combine your creativity, your understanding of the audience, and a bit of data with these formulas to create resounding headlines.
Here are some tips to achieve this:
1. Think about your readersWe live in a customer-centric world. In this case, drive first.
You need to identify your audience's problems and offer effective solutions in an engaging way to solidify your reputation and build loyalty.
Since the headline gets the most exposure, reflect your audience's understanding and focus on the value your content adds to their lives. This is the best way to show your audience that you understand their struggles and get them to read your content to deepen the emotional connection you intend to create.
Be clear about what the article has for the reader. Will he entertain them, educate them, inform them or inspire them? Will it answer a question or solve a problem?
For example, if you sell office chairs and know your prospects suffer from back pain, you can create a headline that focuses on the pain point. Something like "7 Exclusive Office Chairs to Help Relieve Your Back Pain" can help drive great results.
2. Use powerful wordsNotice the word "exclusive" in the sample title above? It's a powerful word.
Some words trigger a psychological response, an emotion in humans. These words are called power words. Power words are divided into several categories based on the emotions they invoke. These categories may include greed, curiosity, trust, anger, fear, etc.
Including one of these words in the title maximizes its impact. Your headline now triggers an emotional reaction in readers and is more likely to get a click from them.
Let's go back to the title example above.
"7 exclusive office chairs to relieve your back pain"
Let's delete the power word.
“7 office chairs to lighten your...
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