Horrendous revenue statistics from 30,000 mobile apps show why developers continue to push for subscriptions

Enlarge / Apples Application Store. Silas Stein/photo Alliance via Getty Pictures

Mobile application developers are expected has push subscriptions more aggressively on THE following year. Numbers that IncomeCat recently sharing examine on 30,000 apps suggest Why: Most apps struggle has reach $1,000 by month In income.

IncomeCat makes A subscription toolbox For mobile applications. THE 7 years the society study sharing Today, as spotted by TechCrunch, said THE farm examined apps using It is in the app subscription SDK. IncomeCat's report doesn't list all apps studied but complaints Reuters, Buffer, Good marks, Photo room, And Notion as clients. THE report complaints that 90 percent of apps with A in-app subscription platform to use IncomeCat. THE san Based in Francisco business Also complaints has support "All Since niche independent apps has several of THE high 100 subscription applications," which notably suggests that most of THE Top 100 subscription apps are not included In This study.

With these warnings In spirit, THE 120 pages report always provides unique details about A claims $6.7 billion In subscription income moving on 18,000 developers And 290 million the subscribers using THE Apple Application Store And Google Play Store.

According to has IncomeCat, about 17 percent of THE apps examined TO DO has less $1,000 each month. THE percentage of examined apps manufacturing more monthly income East even at the bottom:

Enlarge / Monthly follow up income (MTR), by IncomeCat. IncomeCat

IncomeCat note that once apps TO DO reach $1,000/month In income, they are more likely has TO DO $2,500 In monthly income (59 percent of apps that reached THE $1,000 brand would have did) Or even $5,000/month In income (60 percent of THE apps that reached $2,500/month In income would have did it).

Imbalance income

IncomeCat's Numbers indicate has A strong imbalance In income share among mobile subscription applications: THE report find that 12 month After launch, THE high 5 percent of apps TO DO on 200 times THE income of THE down quartile. For new applications, THE median monthly income After A year East "A little below $50."

"When segmentation down has THE high ten percent Or even high 5 percent of the artists, income Numbers increase quickly, going Since $223 (superior quartile) has $971 (Q90), has $2,352 (Q95) In monthly income," THE report said.

Always, with advertisement expenses continue has fall And developers look For A path has generate recurrent income has support application interview, support, And progress, subscriptions are expected has continue be developers primary strategy. IncomeCat's study quoted Ariel Michaeli, co-founder And CEO of mobile application developer report platform Some figurines, as saying that business data find that 59,000 new by subscription apps came out In 2023.

Subscription fatigue

Challenges In mobile application subscriptions include not only convincing people has pay For A application but Also convincing them has TO DO SO Many times. IncomeCat said that compared with has It is 2023 report, THE portion of monthly the subscribers retained After A year decreases by 14 percent, "impactful both THE best And worse performers look alike." Other knowledge include monthly subscriptions having A Me...