Alice and Olivia dive into swimsuits
Alice + Olivia will debut a swimwear collection on Thursday that will be available at the brand's standalone stores and online at aliceandolivia.com.
The collection features bold primary colors, chain detailing and silhouettes that sell for $90 at $225. Sizes range from XS to XL.
The reversible six-piece collection includes a black one-piece with an integrated waistband and deep neckline; a scoop-back one-piece in a tropical print with blue on the reverse; a high-waisted two-piece bottom and a bandeau top in a tropical print with blue on the reverse, and a reversible string bikini with a wrap strap effect around the torso and halter neckline in red, yellow, sky blue and white.
Related Galleries
Some Alice + Olivia looks. Courtesy photo.Stacey Bendet, Founder, CEO and Creative Director, told WWD: "The jersey swimwear was really [business partner] Andrew Rosen's idea. Living in Florida, he felt there was such year-round activity there. Previously, it was swimwear shipping two times a year and the windows were very short, but it really turned into a year-round business. The sexiness of our clothes and our fun colors and prints played really well in this world."
Alice + Olivia swimwear. courtesy photo.When Bendet started working on it, what was most important to her was to create something different in the market, and she really wanted to create bikinis and one-pieces that had seamless elastic so the suits didn't cut the wearer. She said she doesn't like when the sewn elastic forms a muffin top.
"My goal was to figure out how to...
Alice + Olivia will debut a swimwear collection on Thursday that will be available at the brand's standalone stores and online at aliceandolivia.com.
The collection features bold primary colors, chain detailing and silhouettes that sell for $90 at $225. Sizes range from XS to XL.
The reversible six-piece collection includes a black one-piece with an integrated waistband and deep neckline; a scoop-back one-piece in a tropical print with blue on the reverse; a high-waisted two-piece bottom and a bandeau top in a tropical print with blue on the reverse, and a reversible string bikini with a wrap strap effect around the torso and halter neckline in red, yellow, sky blue and white.
Related Galleries
Some Alice + Olivia looks. Courtesy photo.Stacey Bendet, Founder, CEO and Creative Director, told WWD: "The jersey swimwear was really [business partner] Andrew Rosen's idea. Living in Florida, he felt there was such year-round activity there. Previously, it was swimwear shipping two times a year and the windows were very short, but it really turned into a year-round business. The sexiness of our clothes and our fun colors and prints played really well in this world."
Alice + Olivia swimwear. courtesy photo.When Bendet started working on it, what was most important to her was to create something different in the market, and she really wanted to create bikinis and one-pieces that had seamless elastic so the suits didn't cut the wearer. She said she doesn't like when the sewn elastic forms a muffin top.
"My goal was to figure out how to...
What's Your Reaction?
