AMP for Email: The Ultimate Guide for Marketers

THE E-mail channel East mature.

Most of What consumers receive Since brands East enough predictable - static posts with text, integrated pictures, And connections that direct users has websites Or mobile apps has take Actions that Ultimately to drive conversions And business growth.

However, that of Google introduction of accelerated mobile pages (AMP) For E-mail In 2019 has shaken things upwards.

What East AMP For E-mail?

AMP For E-mail allow dynamic And interactive emails, with shapes, purchases carts, And live feeds itself integrated In THE E-mail, which TO DO For very engaging E-mail marketing campaigns.

He given You THE power has bring THE conversion funnel directly In your the buyers inboxes, which changes THE paradigm Since THE basic HTML emails that consumers are used to to.

Powered by AMP emails function as apps Or microsites - recipients can provide the notes, book appointment, Browse And research Since product catalogs, And to write Comments without exit THE inbox.

This shortcut path has action Also led has A frictionless user experience, reduce redirects And deposits, which East A difficult feat has reach In Today environment of attention recession. Eventually, these improved Again simplified user experiences lead has customer loyalty, upper retention rates, And conversions For your brand.

With A myriad of to use case connection For each scene of THE customer life cycle For brands through Industries, AMP For E-mail can Also go together with your personalization efforts has provide THE most relevant And practical experience For your buyers.

THE most significant call of execution AMP For E-mail RIGHT NOW, has THE time of in writing, East It is novelty. First come advantage can help build skill And differentiate your brand Since competitors.

Let's go explore a few key AMP For E-mail features And differentiators, disruptive to use case, guidelines For Implementation, And security mechanisms that ensure THE security of your clients' data.

How do AMP E-mail to differ Since traditional E-mail?

Interactivity East THE main difference between traditional And AMP emails. What allow This key difference come down has THE building blocks of E-mail.

Traditional emails are coded In HTML And CSS, SO, static, while AMP emails to use HTML, CSS, And JavaScript has provide interactivity In THE E-mail. As A result of This key difference, a few other consequences follow, as watch below.

HTML emails AMP emails To use only HTML codes To use HTML And JavaScript codes Rely on on landing pages For user action Users perform Actions In THE E-mail Limit display choice as text, pictures, GIFs, And the tables More display choice as carousels, accordions, product cards, And SO on Can't to integrate real time data Allow integration data that updates In real time Allowed by all E-mail clients Only supported by Gmail, Yahoo Email, FairEmail, And Mail.ru Do not need A fall back option Needs A fall back HTML E-mail option Easy has coded Needs more coding awareness

Mail boxes suppliers that support AMP For E-mail

In addition Gmail, AMP East supported by Yahoo! Email, FairEmail And Mail.ru. This East excellent news For brands portion consumers In THE WE And on a global scale.

Gmail East THE most popular E-mail platform, with on 1.8 billion users global, possess 29.5% of THE E-mail customer walk share. Gmail Also detained A 53% share of THE WE E-mail walk In 2022 with 130.9 million users, while Yahoo! has 18%.

However, Apple do not suppose...