Apple and Disney stop X ads after Musk approves anti-Semitic post
Disney, Apple, Paramount and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced fury over anti-Semitic abuse on his social media platform.
The blowback over Elon Musk's endorsement of an anti-Semitic conspiracy theory about that several major advertisers on its social media platform reduced their spending after his comments.
Disney announced that it was suspending its spending on entertainment and film distribution company, and Paramount Global, the media giant that owns CBS. Apple, which spends tens of millions of dollars a year on X, has also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut spending with X on Thursday.
Mr. Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking anti-Semitic abuse on the site. It snowballed Wednesday when the tech billionaire agreed to an article on 'They claim they want people to stop using it against them.' » and support the immigration of “hordes of minorities”.
“You told the real truth,” replied Mr. Musk.
Jewish groups have likened the original post's statement to a belief known as replacement theory, a conspiracy theory that posits that non-white immigrants, organized by Jews, have the intention to replace the white race. This idea fueled Robert Bowers, who lashed out at Jewish people online before killing 11 worshipers at the Tree of Life Synagogue in Pittsburgh in 2018.
Friday , the White House condemned Mr. Musk, 52, for boosting the anti-Jewish conspiracy theory. White House spokesman Andrew Bates said in a statement that it was “unacceptable at any time to repeat the hideous lie behind the deadliest act of anti-Semitism in American history, let alone one months after the deadliest day for the Jewish people since the Holocaust. »
An X spokesperson declined to comment on the commercial breaks, and Apple did not respond. Axios reported earlier on Apple's decision, and Bloomberg earlier reported on Lionsgate's suspension.
Linda Yaccarino, chief executive of posted on the site Thursday that the company had been "extremely clear about our efforts to combat anti-Semitism and discrimination. But on Friday, Mr. Musk agreed with an article on X suggesting that advertisers like IBM were withdrawing from the platform to save face.
He then said accounts making "clear calls for extreme violence" would be suspended, highlighting two phrases associated with Palestinian supporters who would not be tolerated on the site.
Disney, Apple, Paramount and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced fury over anti-Semitic abuse on his social media platform.
The blowback over Elon Musk's endorsement of an anti-Semitic conspiracy theory about that several major advertisers on its social media platform reduced their spending after his comments.
Disney announced that it was suspending its spending on entertainment and film distribution company, and Paramount Global, the media giant that owns CBS. Apple, which spends tens of millions of dollars a year on X, has also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut spending with X on Thursday.
Mr. Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking anti-Semitic abuse on the site. It snowballed Wednesday when the tech billionaire agreed to an article on 'They claim they want people to stop using it against them.' » and support the immigration of “hordes of minorities”.
“You told the real truth,” replied Mr. Musk.
Jewish groups have likened the original post's statement to a belief known as replacement theory, a conspiracy theory that posits that non-white immigrants, organized by Jews, have the intention to replace the white race. This idea fueled Robert Bowers, who lashed out at Jewish people online before killing 11 worshipers at the Tree of Life Synagogue in Pittsburgh in 2018.
Friday , the White House condemned Mr. Musk, 52, for boosting the anti-Jewish conspiracy theory. White House spokesman Andrew Bates said in a statement that it was “unacceptable at any time to repeat the hideous lie behind the deadliest act of anti-Semitism in American history, let alone one months after the deadliest day for the Jewish people since the Holocaust. »
An X spokesperson declined to comment on the commercial breaks, and Apple did not respond. Axios reported earlier on Apple's decision, and Bloomberg earlier reported on Lionsgate's suspension.
Linda Yaccarino, chief executive of posted on the site Thursday that the company had been "extremely clear about our efforts to combat anti-Semitism and discrimination. But on Friday, Mr. Musk agreed with an article on X suggesting that advertisers like IBM were withdrawing from the platform to save face.
He then said accounts making "clear calls for extreme violence" would be suspended, highlighting two phrases associated with Palestinian supporters who would not be tolerated on the site.
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