Bally Selects Roy Wang as New Global Brand Ambassador
BALLY FACE: Joining other luxury fashion companies, Bally has found a new global ambassador of brand, enlisting young Chinese singer and actor Roy Wang for the role.
Thus, Wang will be the star of the label's fall 2023 publicity images shot in Switzerland, where he was also able to visit the Villa Heleneum, which houses the Bally Foundation for Art and Culture. Wang will also appear in regional holiday campaigns, such as Chinese Valentine's Day and Lunar New Year.
With nearly 100 million social media followers, Wang's popularity across China is expected to attract new generations – especially its Gen Z fan base – to the brand and strengthen Bally's presence in the market, where the company has 60 stores on the mainland and online distribution through Bally.cn, Bally WeChat Mini-Program, Tmall Luxury Pavilion and JD. com.
Related Articles"The versatility of his multidisciplinary career, combined with his social commitment and his modern sense of style, correspond perfectly with Bally's pioneering spirit and values,” Bally CEO Nicolas Girotto said of Wang.
Wang described Bally as "a brand with such a rich history that combines heritage and innovation to represent uniquely Swiss luxury."
Roy Wang Courtesy of BallyBorn in Chongqing in 2000, Wang shot to fame as a teenager in 2013 as a member of Chinese idol group TFBoys, alongside Karry Wang and Jackson Yee. Within a year of their debut, the trio had become one of China's most popular and successful artists, and were considered a pop culture sensation that gained popularity across Asia.
Since his debut, Wang has used his fame to support social causes, having established the Foundation Yuan to help the elderly and children in 2017, and to be named a UNICEF ambassador the following year. He has also participated in speaking engagements at the United Nations for three consecutive years.
Wang was recognized by Time magazine as one of the 30 Most Influential Teenagers of 2017 and entered the Forbes China List of 100 Celebrities in 2019.
In 2019, it comes out...
BALLY FACE: Joining other luxury fashion companies, Bally has found a new global ambassador of brand, enlisting young Chinese singer and actor Roy Wang for the role.
Thus, Wang will be the star of the label's fall 2023 publicity images shot in Switzerland, where he was also able to visit the Villa Heleneum, which houses the Bally Foundation for Art and Culture. Wang will also appear in regional holiday campaigns, such as Chinese Valentine's Day and Lunar New Year.
With nearly 100 million social media followers, Wang's popularity across China is expected to attract new generations – especially its Gen Z fan base – to the brand and strengthen Bally's presence in the market, where the company has 60 stores on the mainland and online distribution through Bally.cn, Bally WeChat Mini-Program, Tmall Luxury Pavilion and JD. com.
Related Articles"The versatility of his multidisciplinary career, combined with his social commitment and his modern sense of style, correspond perfectly with Bally's pioneering spirit and values,” Bally CEO Nicolas Girotto said of Wang.
Wang described Bally as "a brand with such a rich history that combines heritage and innovation to represent uniquely Swiss luxury."
Roy Wang Courtesy of BallyBorn in Chongqing in 2000, Wang shot to fame as a teenager in 2013 as a member of Chinese idol group TFBoys, alongside Karry Wang and Jackson Yee. Within a year of their debut, the trio had become one of China's most popular and successful artists, and were considered a pop culture sensation that gained popularity across Asia.
Since his debut, Wang has used his fame to support social causes, having established the Foundation Yuan to help the elderly and children in 2017, and to be named a UNICEF ambassador the following year. He has also participated in speaking engagements at the United Nations for three consecutive years.
Wang was recognized by Time magazine as one of the 30 Most Influential Teenagers of 2017 and entered the Forbes China List of 100 Celebrities in 2019.
In 2019, it comes out...
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