Balmain takes over Surf Lodge in Montauk
Prepare for a Balmain takeover.
The French luxury house is investing in The Surf Lodge boutique in Montauk from noon today until Monday . The store will feature an assortment of women's, men's and accessories products from the Pre-Fall 2022 collection featuring blue, pink, white, red and graffiti monograms. B-It slides will also be highlighted.
![](https://wwd.com/wp-content/uploads/2022/08/BALMAIN-at-THE-SURF- LODGE-2.jpg?w=1024)
This will be the first Balmain store takeover in the Hamptons and the brand's first outlet in the region.
Balmain will celebrate the partnership with an intimate dinner Friday at The Surf Lodge and The Surf concert series Lodge on Saturdays with performer Channel Tres, an American rapper, singer and record producer from Compton, California, sponsored by Balmain.
![Balmain takes over Surf Lodge in Montauk](https://wwd.com/wp-content/uploads/2022/08/BALMAIN-at-THE-SURF-LODGE-3.jpg?w=1024)
Prepare for a Balmain takeover.
The French luxury house is investing in The Surf Lodge boutique in Montauk from noon today until Monday . The store will feature an assortment of women's, men's and accessories products from the Pre-Fall 2022 collection featuring blue, pink, white, red and graffiti monograms. B-It slides will also be highlighted.
![](https://wwd.com/wp-content/uploads/2022/08/BALMAIN-at-THE-SURF- LODGE-2.jpg?w=1024)
This will be the first Balmain store takeover in the Hamptons and the brand's first outlet in the region.
Balmain will celebrate the partnership with an intimate dinner Friday at The Surf Lodge and The Surf concert series Lodge on Saturdays with performer Channel Tres, an American rapper, singer and record producer from Compton, California, sponsored by Balmain.
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