Banshees of Inisherin shines a light on Ireland's west coast with tourism spinoff
It has a macabre plot featuring violence, mayhem and despair, but that hasn't stopped The Banshees of Inisherin from being used as a worldwide publicity tour of Ireland .
A tourism campaign based on the film took off and turned its dark history into a splashy promotion for Ireland's west coast islands.
Inis Mór (Inishmore) and Achill Island, the islands where Martin McDonagh's black comedy was filmed, are marketing the locations, and a Tourism Ireland video on the making of the film has attracted more 6 million views. The hope is that visitors will come for the landscapes rather than the toxic relationships depicted in the film.
The tourism spin-off should grow if the film, which won screenplay and acting awards at Venice, keep racking up the rewards. Eight Golden Globe nominations have made him a favorite for next year's Globes and Oscars.
"We want to capitalize on Ireland's positive exposure, bringing the beautiful scenery of the Wild Atlantic Way to grab people's attention in some of our key markets and inspire them to come and visit,” said Niall Gibbons, Managing Director of Tourism Ireland.
< p class="dcr-h26idz">Versions of the agency behind -video of the film's scenes racked up 6.1 million views on YouTube, with 5.8 million viewers by the end. had approximately 200,000 views on Twitter and Instagram. Made with the cooperation of the film's production company, Searchlight Pictures, it cost €1,230 and had a marketing budget of €200,000.< p class="dcr-h26idz">The video includes interviews with Martin McDonagh, Colin Farrell and Brendan Gleeson, who praise the landscape as an integral part grantee of the film. "It allows us to keep the beauty of the West of Ireland front and center and showcase our authentic local talent," said Gibbons.
It has a macabre plot featuring violence, mayhem and despair, but that hasn't stopped The Banshees of Inisherin from being used as a worldwide publicity tour of Ireland .
A tourism campaign based on the film took off and turned its dark history into a splashy promotion for Ireland's west coast islands.
Inis Mór (Inishmore) and Achill Island, the islands where Martin McDonagh's black comedy was filmed, are marketing the locations, and a Tourism Ireland video on the making of the film has attracted more 6 million views. The hope is that visitors will come for the landscapes rather than the toxic relationships depicted in the film.
The tourism spin-off should grow if the film, which won screenplay and acting awards at Venice, keep racking up the rewards. Eight Golden Globe nominations have made him a favorite for next year's Globes and Oscars.
"We want to capitalize on Ireland's positive exposure, bringing the beautiful scenery of the Wild Atlantic Way to grab people's attention in some of our key markets and inspire them to come and visit,” said Niall Gibbons, Managing Director of Tourism Ireland.
< p class="dcr-h26idz">Versions of the agency behind -video of the film's scenes racked up 6.1 million views on YouTube, with 5.8 million viewers by the end. had approximately 200,000 views on Twitter and Instagram. Made with the cooperation of the film's production company, Searchlight Pictures, it cost €1,230 and had a marketing budget of €200,000.< p class="dcr-h26idz">The video includes interviews with Martin McDonagh, Colin Farrell and Brendan Gleeson, who praise the landscape as an integral part grantee of the film. "It allows us to keep the beauty of the West of Ireland front and center and showcase our authentic local talent," said Gibbons.What's Your Reaction?
