Brandon Maxwell Pre-Fall 2023
When stylist-turned-designer Brandon Maxwell started out in fashion in 2015, he spent a lot of time in catering to celebrities on the red carpet, including Lady Gaga, Blake Lively and Oprah.
Now, seven years later, and after adding Walmart's creative director to his resume, he focuses on everyday clothing and the tricks of running a business, which is always the starting point for the pre-collections.
"I could offer you something that is going to be a show or something that would be hard to put on, or I could give you some great pants to wear and get the most out of. That's what I'm really interested in right now," said Maxwell, who also filmed Season 20 of "Project Runway." /p>
So he leaned into versatile pieces in buttercream, baby blue and pink, blue navy and black, including a stunning reverse lapel blazer and a zip front strapless stretch cargo mini dress that can be worn alone, over a sheer top or with a lightweight cashmere sweater.
"I really wanted to show the many ways to buy a part and invest in it", said he said, adding that another of the collection's key pieces, a zip-front sequin cargo miniskirt, could also be worn on its own, with a black tank top with a zipper detail and her cropped black pants. the best-selling, over wide denim cargo pants, or even a sequined tank dress to create different looks.
A knit tunic was another wardrobe piece that could be a (micro)mini dress or a high over latex cargo leggings. "I love the idea of being able to put your credit card in your leggings," Maxwell laughed. "And this blouse, we worked on the drape and the seams so it flutters in the back just like that," he said, pointing to the tail of the shirt.
The utilitarian approach extended to oversized zipper pulls and chain closures on cardigans, a double-layered leather moto jacket, and a sleek black column dress with a two-way front zipper to adjust how much cleavage one wants, for one. “Ease is something I thought about a lot, and being able to do something without a team of people,” he said.
Working with Walmart has been enlightening when it comes to thinking about commerciality in all of their businesses .
"Everyone is super smart and really wonderful. It's also a great experience that I don't don't necessarily always get to Brandon Maxwell because I literally pass people on the street wearing it," he said of creating the affordable Free Assembly and Scoop lines. "I can have that conversation and it's is really instructive."
When stylist-turned-designer Brandon Maxwell started out in fashion in 2015, he spent a lot of time in catering to celebrities on the red carpet, including Lady Gaga, Blake Lively and Oprah.
Now, seven years later, and after adding Walmart's creative director to his resume, he focuses on everyday clothing and the tricks of running a business, which is always the starting point for the pre-collections.
"I could offer you something that is going to be a show or something that would be hard to put on, or I could give you some great pants to wear and get the most out of. That's what I'm really interested in right now," said Maxwell, who also filmed Season 20 of "Project Runway." /p>
So he leaned into versatile pieces in buttercream, baby blue and pink, blue navy and black, including a stunning reverse lapel blazer and a zip front strapless stretch cargo mini dress that can be worn alone, over a sheer top or with a lightweight cashmere sweater.
"I really wanted to show the many ways to buy a part and invest in it", said he said, adding that another of the collection's key pieces, a zip-front sequin cargo miniskirt, could also be worn on its own, with a black tank top with a zipper detail and her cropped black pants. the best-selling, over wide denim cargo pants, or even a sequined tank dress to create different looks.
A knit tunic was another wardrobe piece that could be a (micro)mini dress or a high over latex cargo leggings. "I love the idea of being able to put your credit card in your leggings," Maxwell laughed. "And this blouse, we worked on the drape and the seams so it flutters in the back just like that," he said, pointing to the tail of the shirt.
The utilitarian approach extended to oversized zipper pulls and chain closures on cardigans, a double-layered leather moto jacket, and a sleek black column dress with a two-way front zipper to adjust how much cleavage one wants, for one. “Ease is something I thought about a lot, and being able to do something without a team of people,” he said.
Working with Walmart has been enlightening when it comes to thinking about commerciality in all of their businesses .
"Everyone is super smart and really wonderful. It's also a great experience that I don't don't necessarily always get to Brandon Maxwell because I literally pass people on the street wearing it," he said of creating the affordable Free Assembly and Scoop lines. "I can have that conversation and it's is really instructive."
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