Michael Kors Welcomes Jet Set Sanya Extravaganza to China
Michael Kors held a two-day Jet Set Sanya experience in China as the first brand activation world since the country opened its borders.
Held in Sanya, a resort destination on the Chinese island of Hainan, the extravaganza of two March 21-22 (China local time) held a cocktail party, dinner, live presentation of the Michael Kors Spring 2023 collection and performances by local stars.
>Upon arrival, guests including Tina Leung of "Bling Empire: New York", the influencer Tamara Kalinic and model He Con was greeted with a "cocktail hour in the sky" as the sun set in the resort's elevated infinity pool, where a Jet Set bar designed to look like a swanky airport lounge served cocktails. personalized cocktails.
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Chinese brand ambassador Bai Lu.After the cocktail, a Jet Set dinner sitting on the private beach. The brand took the opportunity to celebrate its new Global Brand Ambassador, actress Shu Qi, who joined over 100 guests including Greater China Brand Ambassador Feifei Wang and brand ambassador of China Bai Lu.
A live presentation of Michael Kors' Spring 2023 collection followed the dinner, bringing the theme of the season "urban resort" live. The evening ended with after-party performances by local stars Mika, Fei Wang, James Lee, Caelan, Zhang Yan Qui, and Dua Xingxing. The music throughout the event was overseen by Parisian musical director Sebastian Perrin.
The next day a pop-up was installed in one of the resort's private pool villas , where an assortment of spring products was available to purchase through the Douyin and Red social channels. Michael Kors is the first fashion luxury brand on the Douyin (TikTok) flagship store to do a destination livestream. Guests participated in a Jet Set photo challenge, aiming to recreate a Kors advertising campaign image.
Capri Holdings, parent company of Michael Kors, Versace and Jimmy Choo, sees China as a market to long term growth opportunity.
Idol and its management team toured China this week, attending meetings with the team management of Capri China, visiting stores and meeting with the owners. It was their first visit since January 2020. Idol was joined by Patrick Lee, vice president, Asia-Pacific of Capri; Emmanuel Gintzburger, CEO of Versace; Hannah Colman, CEO of Jimmy Choo, and Cedric Wilmotte, new CEO of Michael Kors.
"China is an important long-term growth opportunity for our three luxury houses, Versace, Jimmy Choo and Michael Kors. We will continue to increase our strategic investments in the country, including new store openings and events such as the Michael Kors Jet Set Experience in Sanya,” Idol said.
Michael Kors held a two-day Jet Set Sanya experience in China as the first brand activation world since the country opened its borders.
Held in Sanya, a resort destination on the Chinese island of Hainan, the extravaganza of two March 21-22 (China local time) held a cocktail party, dinner, live presentation of the Michael Kors Spring 2023 collection and performances by local stars.
>Upon arrival, guests including Tina Leung of "Bling Empire: New York", the influencer Tamara Kalinic and model He Con was greeted with a "cocktail hour in the sky" as the sun set in the resort's elevated infinity pool, where a Jet Set bar designed to look like a swanky airport lounge served cocktails. personalized cocktails.
Related Galleries
Chinese brand ambassador Bai Lu.After the cocktail, a Jet Set dinner sitting on the private beach. The brand took the opportunity to celebrate its new Global Brand Ambassador, actress Shu Qi, who joined over 100 guests including Greater China Brand Ambassador Feifei Wang and brand ambassador of China Bai Lu.
A live presentation of Michael Kors' Spring 2023 collection followed the dinner, bringing the theme of the season "urban resort" live. The evening ended with after-party performances by local stars Mika, Fei Wang, James Lee, Caelan, Zhang Yan Qui, and Dua Xingxing. The music throughout the event was overseen by Parisian musical director Sebastian Perrin.
The next day a pop-up was installed in one of the resort's private pool villas , where an assortment of spring products was available to purchase through the Douyin and Red social channels. Michael Kors is the first fashion luxury brand on the Douyin (TikTok) flagship store to do a destination livestream. Guests participated in a Jet Set photo challenge, aiming to recreate a Kors advertising campaign image.
Capri Holdings, parent company of Michael Kors, Versace and Jimmy Choo, sees China as a market to long term growth opportunity.
Idol and its management team toured China this week, attending meetings with the team management of Capri China, visiting stores and meeting with the owners. It was their first visit since January 2020. Idol was joined by Patrick Lee, vice president, Asia-Pacific of Capri; Emmanuel Gintzburger, CEO of Versace; Hannah Colman, CEO of Jimmy Choo, and Cedric Wilmotte, new CEO of Michael Kors.
"China is an important long-term growth opportunity for our three luxury houses, Versace, Jimmy Choo and Michael Kors. We will continue to increase our strategic investments in the country, including new store openings and events such as the Michael Kors Jet Set Experience in Sanya,” Idol said.
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