Budweiser brazenly responds to FIFA alcohol ban at World Cup
This year's World Cup has been rocked by restrictions due to strict rules in the predominantly Muslim country of Qatar.
Days before the start of the tournament, FIFA and Qatar officials announced that the sale of alcohol would be banned, a huge blow to Budweiser and parent company Anheuser-Busch InBev, which is now facing a surplus beer to supply fans and spectators throughout the tournament.
The decision came as a surprise – and a major upset – for the company, as the month-long alcohol sales ban will most likely mean quarterly revenue will suffer.
Budweiser seems to shed some light on the circumstances, however, by posting a photo of surplus beer crates inside a warehouse.
“New day, new tweet. Winning Country gets the buds,” the company wrote. "Who will have them?"
The cheeky Tweet might have been a nod to a now-deleted Tweet from Budweiser over the weekend that read "Well, that's embarrassing" following FIFA's announcement that drinks would no longer be sold.
“We tried until the end to see if it was possible,” FIFA President Gianni Infantino said of the decision to impose the ban. "If for three hours a day you can't drink a beer, you'll survive. Maybe there's a reason why in France, Spain, Scotland, alcohol is banned in stadiums.
Fans will still be able to buy alcohol during the FIFA Fan Festival which takes place at night, although there are restrictions on how much people will be allowed to buy.
The World Cup kicked off on Sunday with a match between Qatar and Ecuador.
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This year's World Cup has been rocked by restrictions due to strict rules in the predominantly Muslim country of Qatar.
Days before the start of the tournament, FIFA and Qatar officials announced that the sale of alcohol would be banned, a huge blow to Budweiser and parent company Anheuser-Busch InBev, which is now facing a surplus beer to supply fans and spectators throughout the tournament.
The decision came as a surprise – and a major upset – for the company, as the month-long alcohol sales ban will most likely mean quarterly revenue will suffer.
Budweiser seems to shed some light on the circumstances, however, by posting a photo of surplus beer crates inside a warehouse.
“New day, new tweet. Winning Country gets the buds,” the company wrote. "Who will have them?"
The cheeky Tweet might have been a nod to a now-deleted Tweet from Budweiser over the weekend that read "Well, that's embarrassing" following FIFA's announcement that drinks would no longer be sold.
“We tried until the end to see if it was possible,” FIFA President Gianni Infantino said of the decision to impose the ban. "If for three hours a day you can't drink a beer, you'll survive. Maybe there's a reason why in France, Spain, Scotland, alcohol is banned in stadiums.
Fans will still be able to buy alcohol during the FIFA Fan Festival which takes place at night, although there are restrictions on how much people will be allowed to buy.
The World Cup kicked off on Sunday with a match between Qatar and Ecuador.
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