Budweiser Seeks $47M Compensation for Qatar 2022 Sponsorship Humiliation, Reports

November 24 - FIFA's last-minute decision to ban alcoholic beer sales at World Cup stadiums could cost them $47 million, with tournament sponsors Budweiser apparently seeking a massive deduction from its $75 million sponsorship deal after the humiliation of having their beer concession rights revoked by Qatari World Cup organizers.

After initially agreeing to allow the sale of alcoholic beer in World Cup stadiums, FIFA caved in at the 11th hour to pressure from the Qataris, two days before the start of the tournament.

As a result, Budweiser is now seeking compensation based on multiple reports.

Budweiser has been a major beer sponsor of the World Cup since 1986 and has spent tens of millions of dollars securing exclusive rights to sell its products at the tournament.

The company was initially to sell exclusively alcoholic beer within the ticketing perimeter surrounding each of the eight stadiums three hours before and one hour after each game.

The reversal means that outside of the commercial areas of stadiums, alcohol can only be sold in fanzones and in restaurants and bars in hotels that have licenses.

The last-minute decision also reportedly resulted in thousands of Budweiser beer cans being piled up in a warehouse in Qatar.

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