Burberry RTW Fall 2023
Daniel Lee heard the call of the wild for his Burberry debut, ruffled in faux fur, plus trapper hats Davy Crockett could have dreamed of, and a garden of rose prints and embellishments.
Lee, who joined Burberry last October, had recently started giving hints about the direction that he was planning on taking, though there were still a few surprises in store on Monday night's show.
The trench campaign he launched two weeks ago was an ode to London, to creatives British and protective powers of the Burberry trench coat. Last week, he sent guests on the show the lyrics to a song called "I'll Keep You Warm", by London rapper John Glacier.
At Monday night's show, there were trays of hot toddies and hot chocolate, while that the seats were covered with thick blankets and the gift in the front row was a hot water bottle wrapped in Burberry plaid fabric.
Meters and yards of other checks then exploded down the catwalk in wild color combinations and covered in blankets, kilts, tights, stretch shirts and bomber jackets.
In nearly 170 years in business, Burberry has never seen so many vibrant colors. Gone are the days of Riccardo Tisci's beige, and in their place are pairs of purple and green; orange and pink; burgundy and white in the shape of squares, diamonds and roses.
Lee, who is no stranger to the revival of luxury brands, said he had drawn from ideas from Burberry's "old fabric books that have been in old English mills for 100 years.
He added a bright yellow duck print to the mix, simply because "I find it very British. It reminds me of the park and Burberry is an outdoor brand associated with rain and protection. And the brand is synonymous with functionality,” he said.
All that buzzy color - including Donald Duck yellow - spilled over to new styles of bags and shoes, faux fur scarves and trapper hats, categories that Burberry hopes to ramp up in the coming years.
Company CEO Jonathan Akeroyd who hired Lee and called him a rare talent with a knack for dreaming up best-sellers, wants to double the overall leather goods business, including shoes, as he pushes Burberry towards £5 billion in long-term sales.
Lee said he "loves making bags" and spends a lot of time the exterior of the Burberry Florence prototype factory. He said he was excited to develop a "narrative" for the bags in particular because Burberry doesn't have a big history in the category.
His designs were miles away from the prim leather classics that Burberry had been selling until now and ranged from From a deep purple hobo style to those in boxy leather trimmed with fur, or with raccoon-style tails dangling from straps. One looked like an upside-down bearskin ripped from the British Foot Guards protecting the monarch.
On the front of the shoes were outdoor boots with sturdy soles and styles more delicate growing fur from all angles.
This is a whole new frontier for Burberry and while Lee's vision has yet to focus, he made a bold move taking the brand into uncharted territory.
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Daniel Lee heard the call of the wild for his Burberry debut, ruffled in faux fur, plus trapper hats Davy Crockett could have dreamed of, and a garden of rose prints and embellishments.
Lee, who joined Burberry last October, had recently started giving hints about the direction that he was planning on taking, though there were still a few surprises in store on Monday night's show.
The trench campaign he launched two weeks ago was an ode to London, to creatives British and protective powers of the Burberry trench coat. Last week, he sent guests on the show the lyrics to a song called "I'll Keep You Warm", by London rapper John Glacier.
At Monday night's show, there were trays of hot toddies and hot chocolate, while that the seats were covered with thick blankets and the gift in the front row was a hot water bottle wrapped in Burberry plaid fabric.
Meters and yards of other checks then exploded down the catwalk in wild color combinations and covered in blankets, kilts, tights, stretch shirts and bomber jackets.
In nearly 170 years in business, Burberry has never seen so many vibrant colors. Gone are the days of Riccardo Tisci's beige, and in their place are pairs of purple and green; orange and pink; burgundy and white in the shape of squares, diamonds and roses.
Lee, who is no stranger to the revival of luxury brands, said he had drawn from ideas from Burberry's "old fabric books that have been in old English mills for 100 years.
He added a bright yellow duck print to the mix, simply because "I find it very British. It reminds me of the park and Burberry is an outdoor brand associated with rain and protection. And the brand is synonymous with functionality,” he said.
All that buzzy color - including Donald Duck yellow - spilled over to new styles of bags and shoes, faux fur scarves and trapper hats, categories that Burberry hopes to ramp up in the coming years.
Company CEO Jonathan Akeroyd who hired Lee and called him a rare talent with a knack for dreaming up best-sellers, wants to double the overall leather goods business, including shoes, as he pushes Burberry towards £5 billion in long-term sales.
Lee said he "loves making bags" and spends a lot of time the exterior of the Burberry Florence prototype factory. He said he was excited to develop a "narrative" for the bags in particular because Burberry doesn't have a big history in the category.
His designs were miles away from the prim leather classics that Burberry had been selling until now and ranged from From a deep purple hobo style to those in boxy leather trimmed with fur, or with raccoon-style tails dangling from straps. One looked like an upside-down bearskin ripped from the British Foot Guards protecting the monarch.
On the front of the shoes were outdoor boots with sturdy soles and styles more delicate growing fur from all angles.
This is a whole new frontier for Burberry and while Lee's vision has yet to focus, he made a bold move taking the brand into uncharted territory.
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