Celebrities are cashing in on the second-hand clothing trend by selling on second-hand sites
Would you buy a pair of Christian Dior sneakers previously worn by Lily Allen? How about a romper worn by Olivia Rodrigo or cropped jeans by Maisie Williams?
The ability to buy clothes directly from a celebrity has become a new shopping option, thanks to a slew of famous names teaming up with second-hand clothing sites.
Famous stylist Harry Lambert, whose clients include Harry Styles and actress Emma Corrin, has launched his first end Personal ique on second-hand clothing site Depop last week. The same week, American resale site ThredUp unveiled its latest partnership with Stranger Things actor Priah Ferguson. Created to discourage Gen Z from buying fast fashion, it features a "faith hotline" where users will hear advice directly from Ferguson on how to make smarter choices. They can also buy from a curated edition of used pieces chosen by the actor.
Elsewhere, Love Island finalist Tasha Ghouri was recently named eBay's first-ever "pre-loved ambassador." This is the first partnership with a non-fast fashion brand to come out of the cult TV series.
Lambert's wardrobe items included a tote bag- all yellow Prada (£1,000), a black hoodie (£140) from cult London streetwear brand Liam Hodges, and a bespoke t-shirt (£90) made for the Big Little Lies” star Alexander Skarsgård for a photo shoot in a magazine. Within hours most of the items had sold out. "The first piece to sell was the Harry Styles cover of Beauty Papers. It's an authentic, limited edition biannual magazine, so a very rare collector's item. has been picked up pretty quickly,” says Lambert.
Celebrity collaborations with brands aren't new, but this latest crop marks a noticeable shift in the types of partnerships that stars are ready to promote. A-listers are quickly beginning to partner with the resale market.
Would you buy a pair of Christian Dior sneakers previously worn by Lily Allen? How about a romper worn by Olivia Rodrigo or cropped jeans by Maisie Williams?
The ability to buy clothes directly from a celebrity has become a new shopping option, thanks to a slew of famous names teaming up with second-hand clothing sites.
Famous stylist Harry Lambert, whose clients include Harry Styles and actress Emma Corrin, has launched his first end Personal ique on second-hand clothing site Depop last week. The same week, American resale site ThredUp unveiled its latest partnership with Stranger Things actor Priah Ferguson. Created to discourage Gen Z from buying fast fashion, it features a "faith hotline" where users will hear advice directly from Ferguson on how to make smarter choices. They can also buy from a curated edition of used pieces chosen by the actor.
Elsewhere, Love Island finalist Tasha Ghouri was recently named eBay's first-ever "pre-loved ambassador." This is the first partnership with a non-fast fashion brand to come out of the cult TV series.
Lambert's wardrobe items included a tote bag- all yellow Prada (£1,000), a black hoodie (£140) from cult London streetwear brand Liam Hodges, and a bespoke t-shirt (£90) made for the Big Little Lies” star Alexander Skarsgård for a photo shoot in a magazine. Within hours most of the items had sold out. "The first piece to sell was the Harry Styles cover of Beauty Papers. It's an authentic, limited edition biannual magazine, so a very rare collector's item. has been picked up pretty quickly,” says Lambert.
Celebrity collaborations with brands aren't new, but this latest crop marks a noticeable shift in the types of partnerships that stars are ready to promote. A-listers are quickly beginning to partner with the resale market.
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