Charlotte Tilbury's new fragrances promise to transform your mood

As if conquest THE make up landscape was not enough, Charlotte Tilbury East about has turn THE fragrance world on It is head. Not satisfied with launch A fragrance, Tilbury has developed A double of six perfumes called Collection of Emotions. THE hint East In THE name: This East No ordinary together of perfumes – according to has Tilbury, they to have a few serious neuroscience behind them.

Tilbury together out has faucet In how A fragrance has THE ability has change THE path We feel, And work with neuroscience experts as GOOD as three master perfumers Since International Flavors And Fragrance (FIF) has develop THE perfumes. "I always research has TO DO This but Identifier always has been said I I could not, " She said, add that She doesn't to want THE concept has "just be marketing thing." "I knew I could be giving people THE power has architect their day, SO It is When I begin has investigate THE possibilities. » The FFIs Scentcube–the result of more that 40 years of research In how different fragrance Remarks affect THE held by the brain THE key.

THE result East six universal feelings, bottled as perfumes: Love Frequency (floral wooded), Joyphoria (hot floral), Magic Energy (citrus wooded), Calm Happiness (aquatic floral), More Sex (musk leather) And Cosmic Power (amber spicy).

Tilbury said She was shocked that The FFIs decades of research had Never previously has been used has design A scent that arouses emotion. "They obviously to use he has work on different fragrance Remarks, but Never with that intention has feel. When We knew that with THE neuroscience And THE psychology We could create My concept… he was A celestial match. »

THE make up guru Also used color theory - one practical She has implemented For years as A make up artist-when functioning on THE packaging, corresponding to THE color of each bottle has THE feelings And memories THE scent inside has has been created has recall. THE bottles are inspired by 18th century alchemy bottles, with THE lids A nod has THE Egyptian Pyramids.

As with her make up some products, Tilbury hope her clients will choose which fragrance has apply depending on, depending on how they to want has feel on any of them given day. "A day You could to want has be as, Kate Mousse rock chick, And SO Sometimes You could feel as be A Bella [Hadid] bomb," She said. THE perfumes can Also be layered together. "You could be going out has A event And to want has feel sexy And authorized, SO You could spray Magic Energy And Cosmic Power together. »

Tilbury, WHO gave tester vials has her friends has to try during THE essay phase, said those WHO wore Magic Energy reported be for follow-up down THE Street by foreigners demanding has know What scent they had on. Others used THE superposition method has help promote calm. "I have always known he could work, because I would be mix up My own perfumes using raw materials as palo Holy, patchouli And vanilla beans," She remember. "I just knew that they work has help keep Me calm. »

It is not THE First of all time Tilbury has created A scent, In 2016 She spear Scent of A Dream, A limited edition scent that quickly acquired worship Status. Given her track save - and passion For her product – there is each chance This new collection will be in the same way successful.

Collection of Emotions go on sale 30 April exclusively on THE Charlotte Tilbury Application, And will be available at national scale And worldwide Since Can 2nd.