Chiropractor videos take off on TikTok and YouTube

Neck cracks and spinal adjustments have become a big trend on social media, but some chiropractors worry the videos send the wrong message on the profession.

< p class="css-at9mc1 evys1bk0">Snap. Crack. Popular. These sounds, once used to sell popular breakfast cereals, are now enticing people to see the doctor thanks to a wave of chiropractic videos sweeping social media.

For viewers, the clips can be both newsworthy and satisfying A.S.M.R. (Autonomous sensory response of the meridians). For chiropractors, they are a valuable marketing tool that helps them grow their business.

But not everyone in the chiropractic industry is excited about these videos. Some doctors claim they are deceptive and could lead patients to believe that miracle cures are available with a single spinal shot, or even to try the procedures themselves.

Simple, free advertising for chiropractors

Alex Tubio has become a sensation in the world of medical content creation. He has chiropractic clinics in Houston and Orange County, California, and sees approximately 100 patients per week.

Mr. Tubio says he owes all of his business to social media, which he started using in 2019 to promote his work. He has over a million followers on TikTok, over a million subscribers on YouTube and his appointment calendar is booked through August.

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