Cult Brand High Sport prepares for the next wave of growth
High Sport, founded by Los Angeles, Calif.-based Alissa Zachary, is ready for its next moment and will soon expand to new retailers including Net-a-porter.
The label launched in 2021 and quickly took off. He's best known for his slightly flared, stretchy pants that slip on like sportswear, but aim for a kind of day-to-night look that's as comfortable at home as it is at a meeting or out to dinner. The style, offered in two inseam lengths, is sold in a rainbow of colorways.
A favorite of fashion editors, gallery owners and others, these $860 stretch pants have become the meal ticket from High Sport, and are consistently selling out at stores like Amaree's and Moda Operandi, demonstrating not only a lack of price resistance, but also a gap that Zachary is filling in the market.
Related GalleriesZachary, previously director of merchandising for The Row and consultant for Khaite, The Line and Rosetta Getty, has stated that his brand is "for the sport of life". I think the life of a modern woman is so busy and demanding that women everywhere want to put something on in the morning and look like a million bucks,” she said.
But it's not just neutral colors that sell. "Black of course sells a ton, but it's interesting for me to see how people gravitate towards color. Moda, for example, sold out immediately in orange, bright blue sold out immediately. C It's crazy to think about it because you don't look around and see people wearing orange pants, but they got sucked in,” Zachary said.
Imagery is intrinsic to the success of High Sport. Rather than photographing her colorful designs flashily, she collaborated with creative minds known for their nuanced taste, such as photography duo Tanya and Zhenya Posternak.
"I feel like fashion is polarized between a hyper minimal look or something overly designed. I'm not hyper embellished or into sexy cutouts or Scandinavian minimalist. I'm somewhere in the middle. It's about classic shapes in interesting colors with interesting construction details,” Zachary said.
The designer was firm when asked about her price, which she says , is the result of high quality yarns and artisanal spinning. “We are creating a luxury product, beautifully crafted yet functional. We're making something that's sustainable and I turn to the best materials - French, Italian and Scottish yarns with everything made in Italy,” she said.
Now Zachary turns to growth. Its spring collection includes new styles of sweaters, outerwear, skirts and dresses. The label will launch on Net-a-porter in January and is sticking to its mostly wholesale model for the foreseeable future. Zachary also plans to launch his own e-commerce site.
“So far we've had incredible organic growth; we have doubled season after season with extraordinary sales. It's all about word of mouth. Right now it's all about actively expanding the product line to capitalize on that momentum,” she said.
High Sport, founded by Los Angeles, Calif.-based Alissa Zachary, is ready for its next moment and will soon expand to new retailers including Net-a-porter.
The label launched in 2021 and quickly took off. He's best known for his slightly flared, stretchy pants that slip on like sportswear, but aim for a kind of day-to-night look that's as comfortable at home as it is at a meeting or out to dinner. The style, offered in two inseam lengths, is sold in a rainbow of colorways.
A favorite of fashion editors, gallery owners and others, these $860 stretch pants have become the meal ticket from High Sport, and are consistently selling out at stores like Amaree's and Moda Operandi, demonstrating not only a lack of price resistance, but also a gap that Zachary is filling in the market.
Related GalleriesZachary, previously director of merchandising for The Row and consultant for Khaite, The Line and Rosetta Getty, has stated that his brand is "for the sport of life". I think the life of a modern woman is so busy and demanding that women everywhere want to put something on in the morning and look like a million bucks,” she said.
But it's not just neutral colors that sell. "Black of course sells a ton, but it's interesting for me to see how people gravitate towards color. Moda, for example, sold out immediately in orange, bright blue sold out immediately. C It's crazy to think about it because you don't look around and see people wearing orange pants, but they got sucked in,” Zachary said.
Imagery is intrinsic to the success of High Sport. Rather than photographing her colorful designs flashily, she collaborated with creative minds known for their nuanced taste, such as photography duo Tanya and Zhenya Posternak.
"I feel like fashion is polarized between a hyper minimal look or something overly designed. I'm not hyper embellished or into sexy cutouts or Scandinavian minimalist. I'm somewhere in the middle. It's about classic shapes in interesting colors with interesting construction details,” Zachary said.
The designer was firm when asked about her price, which she says , is the result of high quality yarns and artisanal spinning. “We are creating a luxury product, beautifully crafted yet functional. We're making something that's sustainable and I turn to the best materials - French, Italian and Scottish yarns with everything made in Italy,” she said.
Now Zachary turns to growth. Its spring collection includes new styles of sweaters, outerwear, skirts and dresses. The label will launch on Net-a-porter in January and is sticking to its mostly wholesale model for the foreseeable future. Zachary also plans to launch his own e-commerce site.
“So far we've had incredible organic growth; we have doubled season after season with extraordinary sales. It's all about word of mouth. Right now it's all about actively expanding the product line to capitalize on that momentum,” she said.
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