DKNY launches "Today I Feel" campaign
DKNY launches a fall campaign on Monday titled “Today I Feel,” photographed by Sam Rock and styled by Edward Bowleg.
The ads feature Quannah Chasinghorse, model and climate champion; Miles Chamley-Watson, Olympic fencer; Julia Cumming, singer-songwriter and activist, and singer-songwriter Yendry.
The individual portraits seem to capture the vigor of New York and were taken in locations such as the Lower East Side and a Brooklyn rooftop. The text captures a range of perspectives, experiences and ideals of the modern New Yorker.
For example, Chasinghorse says, "Today I feel mischievous", Yendry says, "Today I feel grateful", while Cumming says, "Today I feel electric".
DKNY fall image with Yendry. courtesy photoWomen appear in fall DKNY looks such as plaid suits, vegan leather and on-trend outerwear, while men rock athletic ensembles, fresh cuts and easy essentials.< /p>
DKNY is partnering with mental health organization National Alliance on Mental Illness (NAMI) to create a customizable sweatshirt featuring the campaign slogan "Today I Feel" to inspire consumers, celebrities and advocates to celebrate their feelings and get inspired -expression on World Mental Health Day and every day. The sweatshirt costs $129 and will be available for pre-order at dkny.com and select global retailers starting September 6.
Julia Cumming is featured in DKNY's fall campaign. courtesy photoDKNY will introduce the #IFeelDKNY hashtag through outdoor advertisements in major global markets.
DKNY launches a fall campaign on Monday titled “Today I Feel,” photographed by Sam Rock and styled by Edward Bowleg.
The ads feature Quannah Chasinghorse, model and climate champion; Miles Chamley-Watson, Olympic fencer; Julia Cumming, singer-songwriter and activist, and singer-songwriter Yendry.
The individual portraits seem to capture the vigor of New York and were taken in locations such as the Lower East Side and a Brooklyn rooftop. The text captures a range of perspectives, experiences and ideals of the modern New Yorker.
For example, Chasinghorse says, "Today I feel mischievous", Yendry says, "Today I feel grateful", while Cumming says, "Today I feel electric".
DKNY fall image with Yendry. courtesy photoWomen appear in fall DKNY looks such as plaid suits, vegan leather and on-trend outerwear, while men rock athletic ensembles, fresh cuts and easy essentials.< /p>
DKNY is partnering with mental health organization National Alliance on Mental Illness (NAMI) to create a customizable sweatshirt featuring the campaign slogan "Today I Feel" to inspire consumers, celebrities and advocates to celebrate their feelings and get inspired -expression on World Mental Health Day and every day. The sweatshirt costs $129 and will be available for pre-order at dkny.com and select global retailers starting September 6.
Julia Cumming is featured in DKNY's fall campaign. courtesy photoDKNY will introduce the #IFeelDKNY hashtag through outdoor advertisements in major global markets.
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