Due Diligence debuts Collection
Leon Anderson, a staple of the UK entertainment scene, has relaunched his London label Due Diligence.
Founded in 2017 as a fast fashion brand, Anderson shifted gears to create a contemporary offering because he felt the initial strategy didn't fit his personality. He relaunched the label in February 2022 under Raw Group, the label's co-owner.
The second collection for Spring 2022 arrived on the brand's website at the end of June and is a selection of graphic tees, denim jackets and jeans, Hawaiian shirts, printed pants and shorts, of leather track jackets and shorts and a bucket hat. Some pieces are produced in the UK, while the denim is made in Paraguay and the knitwear in Japan. Prices range from $248 to $1,637.
"I wanted to start small," Anderson said of the raise. “You never want to run before you know how to walk. Our brand strategy is to drop smaller collections throughout the year and not go the conventional route. »
Related GalleriesAnderson said he plans to drop a new product every eight to 12 weeks. "The way fashion is programmed doesn't suit my lifestyle," he added. "I thought it would be easier for me and my peers to have a brand that would drop whenever they needed it."
Due Diligence spring 2022 collection Courtesy photo
Anderson, an avowed anti-social socialite, has over 220,000 followers on his Instagram account and is friends with many celebrities and influencers such as Dior Men's Artistic Director Kim Jones, Jay-Z, Rihanna, LeBron James , Lewis Hamilton , Odell Beckham Jr., rappers A$AP Rocky and Gunna, and singer Rita Ora, to name a few. Some of their feedback on his initial fast mode strategy prompted him to switch to this current aesthetic.
"People say you wear fancy clothes, so it's hard to believe you'll be wearing a 25-pound t-shirt on a regular basis," Anderson said. “COVID-19 put a stop to [our plans], but once we decided to relaunch, I decided to take it to the high-end market, because I like to shop, dress and it made more sense to have a brand that I can wear every day."
Chapter 1 of the collection consisted of a graphic tee, an oversized hoodie and a reversible plaid shirt, a knit jumper and cardigan, a leather shirt and pants, mid-wash jeans, and a varsity jacket, all priced from $254 to $1,712. Both drops are available on the brand's website.
The second drop is heavily influenced by the lifestyles of Anderson and his friends. He said pieces such as perforated leather tops and shorts are for evenings in the Mediterranean when it's windy at night after hot and vibrant days, the color combinations lend themselves to the Caribbean and the craftsmanship is inherently English and Scottish.
Leon Anderson, a staple of the UK entertainment scene, has relaunched his London label Due Diligence.
Founded in 2017 as a fast fashion brand, Anderson shifted gears to create a contemporary offering because he felt the initial strategy didn't fit his personality. He relaunched the label in February 2022 under Raw Group, the label's co-owner.
The second collection for Spring 2022 arrived on the brand's website at the end of June and is a selection of graphic tees, denim jackets and jeans, Hawaiian shirts, printed pants and shorts, of leather track jackets and shorts and a bucket hat. Some pieces are produced in the UK, while the denim is made in Paraguay and the knitwear in Japan. Prices range from $248 to $1,637.
"I wanted to start small," Anderson said of the raise. “You never want to run before you know how to walk. Our brand strategy is to drop smaller collections throughout the year and not go the conventional route. »
Related GalleriesAnderson said he plans to drop a new product every eight to 12 weeks. "The way fashion is programmed doesn't suit my lifestyle," he added. "I thought it would be easier for me and my peers to have a brand that would drop whenever they needed it."
Due Diligence spring 2022 collection Courtesy photo
Anderson, an avowed anti-social socialite, has over 220,000 followers on his Instagram account and is friends with many celebrities and influencers such as Dior Men's Artistic Director Kim Jones, Jay-Z, Rihanna, LeBron James , Lewis Hamilton , Odell Beckham Jr., rappers A$AP Rocky and Gunna, and singer Rita Ora, to name a few. Some of their feedback on his initial fast mode strategy prompted him to switch to this current aesthetic.
"People say you wear fancy clothes, so it's hard to believe you'll be wearing a 25-pound t-shirt on a regular basis," Anderson said. “COVID-19 put a stop to [our plans], but once we decided to relaunch, I decided to take it to the high-end market, because I like to shop, dress and it made more sense to have a brand that I can wear every day."
Chapter 1 of the collection consisted of a graphic tee, an oversized hoodie and a reversible plaid shirt, a knit jumper and cardigan, a leather shirt and pants, mid-wash jeans, and a varsity jacket, all priced from $254 to $1,712. Both drops are available on the brand's website.
The second drop is heavily influenced by the lifestyles of Anderson and his friends. He said pieces such as perforated leather tops and shorts are for evenings in the Mediterranean when it's windy at night after hot and vibrant days, the color combinations lend themselves to the Caribbean and the craftsmanship is inherently English and Scottish.
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