Business and Generative AI: Just Looking?

Wwelcome to TechCrunch Exchange, a weekly newsletter about startups and markets. It is inspired by the TechCrunch+ daily column from which it takes its name. Want it in your inbox every Saturday? Register here.

This week, I dig deeper into what generative AI means, or doesn't mean, for enterprise buyers. I also have some notes on why your business might want to look like Figma, and how the investor side of the market is adapting to down cycles as the new normal. — Anne

When The Exchange reviewed Battery Ventures' State of Cloud Software Spend report, we began by focusing on what the title promised: new data on cloud software spend. And it turned out to be more encouraging than expected.

We then looked at some more good news for founders: Startups that create technology to automate tasks and generate quick productivity gains might be able to avoid the downturn. It was based on a report data point showing that automation had risen among the company's budget priorities.

But deep down I kept thinking about some of the report's comments on generative AI, and not just because superlatives on the subject have been ubiquitous ever since.

If anything, you could call Battery's views on generative AI conservative, but that would be unfair. After all, the venture capital firm was only relaying the results of its Q1 survey, which garnered responses from 100 C-suite executives (CXOs) managing approximately $30 billion in spend.

Business and Generative AI: Just Looking?

Wwelcome to TechCrunch Exchange, a weekly newsletter about startups and markets. It is inspired by the TechCrunch+ daily column from which it takes its name. Want it in your inbox every Saturday? Register here.

This week, I dig deeper into what generative AI means, or doesn't mean, for enterprise buyers. I also have some notes on why your business might want to look like Figma, and how the investor side of the market is adapting to down cycles as the new normal. — Anne

When The Exchange reviewed Battery Ventures' State of Cloud Software Spend report, we began by focusing on what the title promised: new data on cloud software spend. And it turned out to be more encouraging than expected.

We then looked at some more good news for founders: Startups that create technology to automate tasks and generate quick productivity gains might be able to avoid the downturn. It was based on a report data point showing that automation had risen among the company's budget priorities.

But deep down I kept thinking about some of the report's comments on generative AI, and not just because superlatives on the subject have been ubiquitous ever since.

If anything, you could call Battery's views on generative AI conservative, but that would be unfair. After all, the venture capital firm was only relaying the results of its Q1 survey, which garnered responses from 100 C-suite executives (CXOs) managing approximately $30 billion in spend.

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