Will RadioShack return?
We suspect that if you want to write a blockbuster movie or novel, the wrong approach is to go to a studio or publisher and say, "I've got this totally new idea that's unlike anything what you've never seen before..." Even Star Trek was introduced to the network as "Wagon Train to the stars." People with lots of money tend to bet on things that have been successful before, which is why so many movies are either remakes or Star Trek XXII: The Search for 16 PM Dinner Specials. Perhaps that's what the El Salvador-based Unicomer Group had in mind when they bought one of our favorite brands, RadioShack. They are reportedly planning a major comeback for the beleaguered brand, both online and in the physical world.
In all honesty, the Shack may be better in our memories than in our realities. It was convenient to stop and pick up a coaxial connector, even though it cost three times the going rate for one. There was a time when RadioShack offered reasonable parts for projects, and it seems that towards the end they tried to achieve that goal again, but for many years you couldn't find the typical parts there. a modern project anyway. However, Unicomer is not just a random group of investors.
Apparently, Unicomer has been operating in Central America as a RadioShack franchisee since 1998. In 2015, they purchased the RadioShack brand for Central America, the Caribbean, and South America. But now they have acquired the rights to the brand in more than 70 countries, including the United States, Canada, China and Europe. We imagine their El Salvador website might hint at what's to come. However, we haven't seen anything in terms of P-Box components or kits.
The Wall Street Journal reported that the new owners want to focus on mobile phone products, headphones, batteries and adapters. So it's unclear whether or not you'll stop at the local mall to pick up an Arduino and a roll of solder. This isn't the first attempt at reviving Radio Shack. We haven't even touched on the stupid attempt to make it a cryptocurrency company. But our initial advice still stands: offer content to sell components. People can buy coins anywhere at incredibly low prices. What they can't get easily is the support that helps them use these components effectively. The same goes for computer and consumer products. It may sound silly to us, but ordinary people are probably confused when it comes to setting up a VPN for their home network or designing a movie theater. Helping them is one way to create sales in today's price-driven electronics market. After all, how many games did the famous [Forrest Mims] books sell?
Photo credit: [Coolcaesar] CC-BY-SA-3.0
We suspect that if you want to write a blockbuster movie or novel, the wrong approach is to go to a studio or publisher and say, "I've got this totally new idea that's unlike anything what you've never seen before..." Even Star Trek was introduced to the network as "Wagon Train to the stars." People with lots of money tend to bet on things that have been successful before, which is why so many movies are either remakes or Star Trek XXII: The Search for 16 PM Dinner Specials. Perhaps that's what the El Salvador-based Unicomer Group had in mind when they bought one of our favorite brands, RadioShack. They are reportedly planning a major comeback for the beleaguered brand, both online and in the physical world.
In all honesty, the Shack may be better in our memories than in our realities. It was convenient to stop and pick up a coaxial connector, even though it cost three times the going rate for one. There was a time when RadioShack offered reasonable parts for projects, and it seems that towards the end they tried to achieve that goal again, but for many years you couldn't find the typical parts there. a modern project anyway. However, Unicomer is not just a random group of investors.
Apparently, Unicomer has been operating in Central America as a RadioShack franchisee since 1998. In 2015, they purchased the RadioShack brand for Central America, the Caribbean, and South America. But now they have acquired the rights to the brand in more than 70 countries, including the United States, Canada, China and Europe. We imagine their El Salvador website might hint at what's to come. However, we haven't seen anything in terms of P-Box components or kits.
The Wall Street Journal reported that the new owners want to focus on mobile phone products, headphones, batteries and adapters. So it's unclear whether or not you'll stop at the local mall to pick up an Arduino and a roll of solder. This isn't the first attempt at reviving Radio Shack. We haven't even touched on the stupid attempt to make it a cryptocurrency company. But our initial advice still stands: offer content to sell components. People can buy coins anywhere at incredibly low prices. What they can't get easily is the support that helps them use these components effectively. The same goes for computer and consumer products. It may sound silly to us, but ordinary people are probably confused when it comes to setting up a VPN for their home network or designing a movie theater. Helping them is one way to create sales in today's price-driven electronics market. After all, how many games did the famous [Forrest Mims] books sell?
Photo credit: [Coolcaesar] CC-BY-SA-3.0
What's Your Reaction?
