ERL launches the first corners in Japan
MAKING WAVES: Eli Russell Linnetz's big year continues: On Thursday, he launched his first two in-store ERL stores. Both are in Japan and feature impressive blue plexiglass fixtures reminiscent of waves - or a half-pipe.
The brand's quirky California cool – Linnetz is based in Venice Beach – can now be found in a 915-square-foot setup at Fujii Daimaru department store in Kyoto, and a 315-square-foot corner at Dover Street Market Ginza in Tokyo. Angled rails allow Linnetz to display children's clothing at one end; for adults to another.
A look from ERL's Fall 2022 collection. Courtesy of Dover Street Market Paris"These spectacular designs symbolize Eli's vision and creative talents," enthused Adrian Joffe, CEO of Dover Street Market and President of Comme des Garçons International, also hinting that a third ERL store will be making its debut. debuts next month at Dover Street Market in Beijing, which is moving to a larger location near the Forbidden City.
Related GalleriesERL falls under the umbrella brand of Dover Street Market Paris, the 100% subsidiary of Comme des Garçons which nurtures a group of labels operating under various commercial agreements. They are also Weinsanto, Vaquera, Paccbet, Youths in Balaclava, Liberal Youth Ministry and Honey F–king Dijon.
“We are proud to accompany ERL on its ever growing path,” added Joffe.
For sure, these are heady days for Linnetz, who won a special Karl Lagerfeld Jury Prize at the 2022 LVMH Prize for Young Designers last June, and teamed up with Kim Jones on the clothing collection for Dior men, parade in his hometown in May.
He launched his ERL brand, initially focused on menswear, for the fall 2020 season.
"For me, ERL is all about color, texture, and happiness, and I wanted to keep the designs of the spaces minimal so that all the focus remained on the collections, which tell so many stories about California and where I'm from,” Linnetz said of the new stores in the boutique.
He noted that each space will “change constantly, perhaps several times a week” so people are fully immersed — “even lost,” he offered — in its Venice Beach vibe.
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Fujii Daimaru's ERL store in Kyoto occupies approximately 915 square feet.
MAKING WAVES: Eli Russell Linnetz's big year continues: On Thursday, he launched his first two in-store ERL stores. Both are in Japan and feature impressive blue plexiglass fixtures reminiscent of waves - or a half-pipe.
The brand's quirky California cool – Linnetz is based in Venice Beach – can now be found in a 915-square-foot setup at Fujii Daimaru department store in Kyoto, and a 315-square-foot corner at Dover Street Market Ginza in Tokyo. Angled rails allow Linnetz to display children's clothing at one end; for adults to another.
A look from ERL's Fall 2022 collection. Courtesy of Dover Street Market Paris"These spectacular designs symbolize Eli's vision and creative talents," enthused Adrian Joffe, CEO of Dover Street Market and President of Comme des Garçons International, also hinting that a third ERL store will be making its debut. debuts next month at Dover Street Market in Beijing, which is moving to a larger location near the Forbidden City.
Related GalleriesERL falls under the umbrella brand of Dover Street Market Paris, the 100% subsidiary of Comme des Garçons which nurtures a group of labels operating under various commercial agreements. They are also Weinsanto, Vaquera, Paccbet, Youths in Balaclava, Liberal Youth Ministry and Honey F–king Dijon.
“We are proud to accompany ERL on its ever growing path,” added Joffe.
For sure, these are heady days for Linnetz, who won a special Karl Lagerfeld Jury Prize at the 2022 LVMH Prize for Young Designers last June, and teamed up with Kim Jones on the clothing collection for Dior men, parade in his hometown in May.
He launched his ERL brand, initially focused on menswear, for the fall 2020 season.
"For me, ERL is all about color, texture, and happiness, and I wanted to keep the designs of the spaces minimal so that all the focus remained on the collections, which tell so many stories about California and where I'm from,” Linnetz said of the new stores in the boutique.
He noted that each space will “change constantly, perhaps several times a week” so people are fully immersed — “even lost,” he offered — in its Venice Beach vibe.
>
Fujii Daimaru's ERL store in Kyoto occupies approximately 915 square feet.
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