EXCLUSIVE: Calvin Klein Fall Campaign Features Alexa Demie, Kid Cudi, Jennie, Jung Kook and Kendall Jenner
Calvin Klein's fall campaign lineup has added Alexa Demie and Kid Cudi, who join ambassadors Jennie, Jung Kook and Kendall Jenner.
The fall campaign features vignettes that capture the flirty, confidence and playfulness of the talent through the distinctive lens of the brand. The advertisements were produced and photographed by Inez & Vinoodh. The individual world of each talent is amplified through various environments and soundtracks selected for images and videos grounded in reality, but larger than life.
Demie, the actress and singer best known for appearing on HBO's 'Euphoria', is pictured in the new Calvin Klein underwear, while Cudi, the rapper, singer, songwriter, record producer and fashion designer, poses in Calvin Klein underwear and jeans. Jennie, the South Korean singer and rapper and member of girl group Blackpink, wears a mix of casual and refined underwear and jeans, while BTS's Jung Kook exudes a playful energy as he moves like no one else. looked him up in classic Calvin Klein Jeans. . Jenner amplifies her femininity with Calvin Klein women's clothing.
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Kendall Jenner in the Calvin Klein fall campaign. Inez & Vinoodh, courtesy of Calvin Klein"This fall campaign is a celebration of Calvin Klein's most iconic products, featuring brand ambassadors who shape the culture of today," said Jonathan Bottomley, Global Chief Marketing Officer. "This is the next iteration of our strategy to reshape the image of the brand, reclaiming our core values of confidence and sensuality, while igniting Calvin's unique ability to create culture."
He noted that Calvin Klein is on a "transformation journey," leading with the brand and l he company aims to break into a new generation of consumers around the world. "To that end, we're incredibly strategic around our choice of ambassadors, with each selected because of their authentic brand relationships and ability to engage audiences in key markets," Bottomley told WWD. /p>
Calvin Klein's fall campaign lineup has added Alexa Demie and Kid Cudi, who join ambassadors Jennie, Jung Kook and Kendall Jenner.
The fall campaign features vignettes that capture the flirty, confidence and playfulness of the talent through the distinctive lens of the brand. The advertisements were produced and photographed by Inez & Vinoodh. The individual world of each talent is amplified through various environments and soundtracks selected for images and videos grounded in reality, but larger than life.
Demie, the actress and singer best known for appearing on HBO's 'Euphoria', is pictured in the new Calvin Klein underwear, while Cudi, the rapper, singer, songwriter, record producer and fashion designer, poses in Calvin Klein underwear and jeans. Jennie, the South Korean singer and rapper and member of girl group Blackpink, wears a mix of casual and refined underwear and jeans, while BTS's Jung Kook exudes a playful energy as he moves like no one else. looked him up in classic Calvin Klein Jeans. . Jenner amplifies her femininity with Calvin Klein women's clothing.
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Kendall Jenner in the Calvin Klein fall campaign. Inez & Vinoodh, courtesy of Calvin Klein"This fall campaign is a celebration of Calvin Klein's most iconic products, featuring brand ambassadors who shape the culture of today," said Jonathan Bottomley, Global Chief Marketing Officer. "This is the next iteration of our strategy to reshape the image of the brand, reclaiming our core values of confidence and sensuality, while igniting Calvin's unique ability to create culture."
He noted that Calvin Klein is on a "transformation journey," leading with the brand and l he company aims to break into a new generation of consumers around the world. "To that end, we're incredibly strategic around our choice of ambassadors, with each selected because of their authentic brand relationships and ability to engage audiences in key markets," Bottomley told WWD. /p>
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