EXCLUSIVE: IMG and the Spring Studios team for the "Glam Slam" experience in September
IMG partners with Spring Studios to bring a unique experience to life.
The two team up to create "Glam Slam", a tennis and fashion experience, which takes place in September during New York Fashion Week and the US Open, considered two of the biggest franchises in the world. city.
The inaugural event will be held on the roof terrace of Spring Studios, home of New York Fashion Week: The Catwalks, and will run from September 8-12. Focus, IMG's in-house production agency, will transform the rooftop into a life-size tennis court for the occasion.
“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion,” said Leslie Russo, president of IMG Fashion Events and Properties. “No other company can tap into an ecosystem of fashion, tennis, dining and consumer ticketing experiences, all under one roof. This is the first in our growing portfolio of new franchises. IP and mainstream we are growing across the Endeavor network from IMG Fashion Events.”
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IMG and Spring Studios will create a "Glam Slam" experience in September. Oriana Layendecker/Courtesy of IMGThe five-day event, created in partnership with Chase Sapphire, will celebrate the intersection of style and tennis through a series of screenings, fashion presentations, limited-edition merchandise collaborations and special appearances by stars of the world of tennis and fashion.
"Glam Slam is at the heart of Spring's future: partnering with our customers and communities to create culture-defining IPs and experiences, capturing the zeitgeist of today ", said Grégoire Assemat Tessandier, President of Spring Studios in North America.< /p>
Among those scheduled to appear are Maria Sharapova, Cynthia Rowley and Maison Kitsuné, with more names to be revealed.
IMG partners with Spring Studios to bring a unique experience to life.
The two team up to create "Glam Slam", a tennis and fashion experience, which takes place in September during New York Fashion Week and the US Open, considered two of the biggest franchises in the world. city.
The inaugural event will be held on the roof terrace of Spring Studios, home of New York Fashion Week: The Catwalks, and will run from September 8-12. Focus, IMG's in-house production agency, will transform the rooftop into a life-size tennis court for the occasion.
“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion,” said Leslie Russo, president of IMG Fashion Events and Properties. “No other company can tap into an ecosystem of fashion, tennis, dining and consumer ticketing experiences, all under one roof. This is the first in our growing portfolio of new franchises. IP and mainstream we are growing across the Endeavor network from IMG Fashion Events.”
Related Galleries
IMG and Spring Studios will create a "Glam Slam" experience in September. Oriana Layendecker/Courtesy of IMGThe five-day event, created in partnership with Chase Sapphire, will celebrate the intersection of style and tennis through a series of screenings, fashion presentations, limited-edition merchandise collaborations and special appearances by stars of the world of tennis and fashion.
"Glam Slam is at the heart of Spring's future: partnering with our customers and communities to create culture-defining IPs and experiences, capturing the zeitgeist of today ", said Grégoire Assemat Tessandier, President of Spring Studios in North America.< /p>
Among those scheduled to appear are Maria Sharapova, Cynthia Rowley and Maison Kitsuné, with more names to be revealed.
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