EXCLUSIVE: Puma teams up with Koché for performance-focused capsule collection
GET SET: Puma takes to the skies in 2023 by teaming up with Parisian brand Koché for a performance women's capsule collection geared towards launching Saturday.
The capsule, which covers ready-to-wear, running shoes and accessories, aims strike a balance between fashion and fitness by giving Puma's sporty basics a couture-inspired update with lace patterns, lacings and strategically placed transparencies.
For designer Christelle Kocher, the collaboration was also an opportunity to explore another facet of his personality: his passion for sport. She revealed that she played team sports from the age of eight and took part in handball "pretty seriously" until she was 18.
Related Galleries"Since then, barely a day has passed without me doing physical exercise," said she said, naming running, boxing and yoga as her main pursuits.
With performance and an avowed goal of "[supporting] women to take back the place rightfully theirs in the sports space," she combined sportswear staples like windbreakers, long-sleeved t-shirts and leggings with lace-up elements, embossed lace-inspired designs or topstitching describing a corset structure.
In addition to ready-to-wear and accessories like a roomy draped sports bag and bag banana Intended for runners, the sports specialist's "PWR XX" and "Run XX Nitro" running shoe models have been revisited in a sport-couture spirit signed Koché.
This is the second collaboration between the French label and Puma, after that of the year last with the AC Milan club football team using the club's unsold products assembled with denim and a lace print.
Available from Saturday on the e-commerce platforms of Puma and Koché as well as in a selection of Puma stores and retailers around the world, the Puma x Koché capsule collection will sell for between 40 euros per cap, 165 euros per hoodie and up to 350 euros per reflective windbreaker. The two models of running shoes will be priced at 150 and 170 euros.
GET SET: Puma takes to the skies in 2023 by teaming up with Parisian brand Koché for a performance women's capsule collection geared towards launching Saturday.
The capsule, which covers ready-to-wear, running shoes and accessories, aims strike a balance between fashion and fitness by giving Puma's sporty basics a couture-inspired update with lace patterns, lacings and strategically placed transparencies.
For designer Christelle Kocher, the collaboration was also an opportunity to explore another facet of his personality: his passion for sport. She revealed that she played team sports from the age of eight and took part in handball "pretty seriously" until she was 18.
Related Galleries"Since then, barely a day has passed without me doing physical exercise," said she said, naming running, boxing and yoga as her main pursuits.
With performance and an avowed goal of "[supporting] women to take back the place rightfully theirs in the sports space," she combined sportswear staples like windbreakers, long-sleeved t-shirts and leggings with lace-up elements, embossed lace-inspired designs or topstitching describing a corset structure.
In addition to ready-to-wear and accessories like a roomy draped sports bag and bag banana Intended for runners, the sports specialist's "PWR XX" and "Run XX Nitro" running shoe models have been revisited in a sport-couture spirit signed Koché.
This is the second collaboration between the French label and Puma, after that of the year last with the AC Milan club football team using the club's unsold products assembled with denim and a lace print.
Available from Saturday on the e-commerce platforms of Puma and Koché as well as in a selection of Puma stores and retailers around the world, the Puma x Koché capsule collection will sell for between 40 euros per cap, 165 euros per hoodie and up to 350 euros per reflective windbreaker. The two models of running shoes will be priced at 150 and 170 euros.
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