EXCLUSIVE: Why Diesel Thinks Sustainability Doesn't Have to Be Boring, Launches Documentary About Denim

MILAN — Aiming has add A dose of spicy has THE issue of sustainability, Diesel East launch A in five parts mini-documentary series, In synchronize with THE brands amusing And irreverent style.

Called "Behind THE Jeans, " each episode will take A close look has THE life ride a bike of Jeans Since farm has factory has THE clients closet, emphasizing THE brands commitment has create low impact jeans.

"Talk about sustainability has times can be boring," admitted Diesels creative director Glenn Martens In A exclusive interview with THE brands founder Renzo Rosso And her son Andrea, THE brands ambassador of sustainable development.

Related Articles

Martens has has been as a lot A conduct force In development Diesels sustainability strategies as THE Rossos. “Glenn East very sensitive has This issue And East very well informed, always strive For more sustainable clothes, And he doesn't adjust For Nothing In THE medium, It is all Or Nothing," observed Andrea Rosso. Speaking of THE documentary, he said THE idea has has been In THE works For years, "but We research has say something In Diesel style, always rigorous but avoid be tedious. »

Her father East also led And engaged And Since THE launch of "For Responsible Life Strategy," Diesels Jeans program has has been completely revised has implement less impactful practices through THE provide chain, Since fabrics has treatments. For example, Diesels Jeans made Since organic, recycled Or regenerator cotton has In THE last three years grown up has 50 percent Since 3 percent.

"I was born In A farm And I received certain values as A child, THE principles of respect, of portion people, giving back And sharing What East In excess," said Renzo Rosso. "Sustainability must be, First of all of all, A State of spirit. THE values that were pass on Since My family, I share every day with THE 7,000 people that work with Me In OTB, engaged has THE strategy 'Be Responsible, Be Brave,' through all brands And companies of THE band. »

OTB released It is third sustainability report on Monday, Earth Day, "which discs We has goals that are more and more more ambitious In order has actively contribute has THE transition has A more responsible industry," said THE founder of Diesel. As her son, he underlines that he was key has avoid greenwashing And empty “claims.”

Hosted by Lea Ogunlami of IDENTIFIER, each episode of THE "Behind THE Jeans" series East dedicated has A pillar of Diesels Jeans practical — All A board, Lifetime Jeans, To do the housework Dirty, Sow THE Seed And Waste has Treasure — with interviews with The martens, Andrea Rosso And OTB Band chief sustainability officer Sarah Betteghella.

Ogunlami doesn't shy far Since ask difficult questions without traitor Diesels humorous attitude. "East sustainability sexy? What East A sustainability ambassador? Do anybody know What 'circularity' In fact means?" are a few examples.

"Behind THE Jeans" was product In Partnership with Create Sustain And directed by Luke Casey, WHO has work with THE love of Calvin Klein, vans, Blackberry And Helmut Lang, And will be released on Diesels social chains And on It is online platform, A episode each month until November, with A break In July And August.