EXCLUSIVE: Yara Shahidi at Front Gaultier Divine Fragrance
PARIS — Yara Shahidi embodies the new feminine fragrance Gaultier Divine by Jean Paul Gaultier, which will be released in August.
"I've been a fan of the Gaultier house for a while", the actress, model and activist with multiple hyphens, social justice advocate and feminist told WWD. "I've always been inspired by how they really got the most out of the creative medium.
"So when I was approached with this it wasn't just from a brand that I loved, but creatively they were offering something really exciting – bringing together this team of humans that I admire in the creative field,” Shahidi continued, referencing Tess McMillan, Lola Rodriguez, Thando Hopa , Janet Jumbo and Ana Elisa Brito. Related Articles
"What I like about the way they built the campaign is that all people involved not only have a presence in the fashion world, but have a social presence, creating spaces for people to feel more authentically themselves," she said. "Other women who are in advertising are all people I look up to in the world."
Shahidi took part in casting discussions and befriended others in advertising.
"I love when a project lives past the time of shooting," she said .
Divine's message that every woman is a goddess — channeled through the name, campaign and perfume packaging — resonates with her.
Yara Shahidi in Jean Paul Gaultier Fall Couture at the 2023 Met Gala."Although the ad looks larger than life in many ways, they really try to l 'use to talk about how we all carry authenticity - [it is] how we all carry a sense of divinity," she said. "It's very special to feel the alignment in multiple areas of a partnership."
As Shahidi was getting into fashion, unbeknownst to her, she started collecting Gaultier pieces vintage. Shahidi recently sported a Gaultier haute couture bustier at the 2023 Met Gala.
She also has a long-standing relationship with perfume, explaining that it "really defines a space for me.”
"I always grew up with a love of smell", she said declared. "Smell is still the main way to feel teleported to a place or to identify a place."
Vincent Thilloy, Chief Brands Officer of Paco Rabanne and
PARIS — Yara Shahidi embodies the new feminine fragrance Gaultier Divine by Jean Paul Gaultier, which will be released in August.
"I've been a fan of the Gaultier house for a while", the actress, model and activist with multiple hyphens, social justice advocate and feminist told WWD. "I've always been inspired by how they really got the most out of the creative medium.
"So when I was approached with this it wasn't just from a brand that I loved, but creatively they were offering something really exciting – bringing together this team of humans that I admire in the creative field,” Shahidi continued, referencing Tess McMillan, Lola Rodriguez, Thando Hopa , Janet Jumbo and Ana Elisa Brito. Related Articles
"What I like about the way they built the campaign is that all people involved not only have a presence in the fashion world, but have a social presence, creating spaces for people to feel more authentically themselves," she said. "Other women who are in advertising are all people I look up to in the world."
Shahidi took part in casting discussions and befriended others in advertising.
"I love when a project lives past the time of shooting," she said .
Divine's message that every woman is a goddess — channeled through the name, campaign and perfume packaging — resonates with her.
Yara Shahidi in Jean Paul Gaultier Fall Couture at the 2023 Met Gala."Although the ad looks larger than life in many ways, they really try to l 'use to talk about how we all carry authenticity - [it is] how we all carry a sense of divinity," she said. "It's very special to feel the alignment in multiple areas of a partnership."
As Shahidi was getting into fashion, unbeknownst to her, she started collecting Gaultier pieces vintage. Shahidi recently sported a Gaultier haute couture bustier at the 2023 Met Gala.
She also has a long-standing relationship with perfume, explaining that it "really defines a space for me.”
"I always grew up with a love of smell", she said declared. "Smell is still the main way to feel teleported to a place or to identify a place."
Vincent Thilloy, Chief Brands Officer of Paco Rabanne and
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