FC Dallas in search of new shirt sponsor as post-covid overhaul forces MTX to exit 5 years early

July 21 - MLS team FC Dallas, which plays in Frisco, is looking for a new shirt sponsor following the cancellation of a seven-year contract with MTX, a local technology transformation company.

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Signed in February 2021 and from July this season, MTX featured on the front of the squad's first team shirts as well as all academy and youth shirts from July 2021 Sponsorship included marketing and community impact initiatives.

MTX will remain on the front of FC Dallas jerseys until the end of the current season.

FC Dallas said MTX's sponsorship is ending but MTX has not defaulted on any sponsorship payments. The club said they are in talks regarding a new sponsor to take up the short forward position.

MTX said it had restructured following a review of its post-pandemic strategy. MTX took over as the club's short sponsor after Plano-based dietary supplement company AdvoCare was sued by the Federal Trade Commission for operating a pyramid scheme.

Upon signing the sponsorship in 2021, FC Dallas Chairman Dan Hunt said, "When we considered our opportunity to wear the jersey, it was important that we aligned ourselves with a company that shared a commitment to make a difference in our community and a passion for soccer…this partnership is so much more than just sponsorship, it's really about growing the sport, identifying local talent through the platform of artificial intelligence MaverickQuantum from MTX and collaborating with them on community enrichment opportunities across Dallas/Fort Worth."

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