First look at the reopening of the historic Italian cafe under the ownership of the Prada group
FORTE DEI MARMI, Italy — When the Prada Group acquired the historic Caffè Principe here in November 2022 , locals first thought was that a new Marchesi 1824 pastry was coming to town.
But as the historic location reopened after a six-month renovation process on Sunday, visitors won't will not find the signature eau de nil paint that defines the Marchesi 1824 cafes in Milan, nor its elegant banner. The fashion company has decided to honor the hotspot's heritage, retaining its original name and restoring its distinctive navy color which now covers part of the interior and all product packaging.
>The result is a unique case in group home projects because it blends identity original of the place with the Marchesi 1824 and Prada. Of course, the culinary offerings are the same as at all Marchesi 1824 cafes – perfect pastries, boxes of sweets and small savory nibbles included – while the new interiors nod to the Prada brand archives. A Prada women's clothing store is adjacent to the cafe and a men's clothing unit is a stone's throw away.
Related ArticlesStrategically located at a corner of the central square Piazza Garibaldi, the Caffè Principe has always represented a key place in the social life of the Italian luxury resort destination. Opened in the late 1930s by the Florentine Galli family and changing owners over the years, its popularity exploded in the 1950s and 60s when it became a regular meeting point with live music for Italians and tourists.
Financial terms of the acquisition were not disclosed, but the cafe officially became a Marchesi 1824 property from June 1.
Caffè Principe in Forte dei Marmi, Italy. Courtesy of Prada GroupThe place has been revamped in order to respect its identity and honor its Dolce Vita heyday. The informal resort feel of the new interior concept was developed together with Flo...
FORTE DEI MARMI, Italy — When the Prada Group acquired the historic Caffè Principe here in November 2022 , locals first thought was that a new Marchesi 1824 pastry was coming to town.
But as the historic location reopened after a six-month renovation process on Sunday, visitors won't will not find the signature eau de nil paint that defines the Marchesi 1824 cafes in Milan, nor its elegant banner. The fashion company has decided to honor the hotspot's heritage, retaining its original name and restoring its distinctive navy color which now covers part of the interior and all product packaging.
>The result is a unique case in group home projects because it blends identity original of the place with the Marchesi 1824 and Prada. Of course, the culinary offerings are the same as at all Marchesi 1824 cafes – perfect pastries, boxes of sweets and small savory nibbles included – while the new interiors nod to the Prada brand archives. A Prada women's clothing store is adjacent to the cafe and a men's clothing unit is a stone's throw away.
Related ArticlesStrategically located at a corner of the central square Piazza Garibaldi, the Caffè Principe has always represented a key place in the social life of the Italian luxury resort destination. Opened in the late 1930s by the Florentine Galli family and changing owners over the years, its popularity exploded in the 1950s and 60s when it became a regular meeting point with live music for Italians and tourists.
Financial terms of the acquisition were not disclosed, but the cafe officially became a Marchesi 1824 property from June 1.
Caffè Principe in Forte dei Marmi, Italy. Courtesy of Prada GroupThe place has been revamped in order to respect its identity and honor its Dolce Vita heyday. The informal resort feel of the new interior concept was developed together with Flo...
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