Golden Goose brings Haus of Dreamers to L.A. with Dr. Woo at Maxfield

After the series launched Haus of Dreamers in Venice, Italy — his birthplace — Golden Goose landed in Los Angeles Thursday night in honor of Brian Woo, better known as Dr. Woo.

The L.A. born and raised star tattoo artist was one of five creatives tapped by the Italian brand to unleash the creativity of the capsules, alongside Fabio Novembre, Quannah Chasinghorse, Suki Waterhouse and Sunmi.

"It is rooted and inspired by the epicenter of Golden Goose, where it is created in Venice" , said Woo. of his creations. “The spirit, craftsmanship and craftsmanship of this city are an important factor in the designs. And at the same time incorporating what I'm known for and blending them all together to tell the story. Not just the place, but how this place inspires me as an artist. »

The result is a collection of reimagined Super-Star sneakers, crewneck sweaters and, exploring the household items, a porcelain plate.

Guests joked about ripping off the $440 limited-edition item during of the celebratory dinner at Château Marmont, placed as a serving dish before being taken away.

"Can we keep it?" thought Olly Sholotan, the young actor who plays Carlton Banks in "Bel-Air".

"What a genius idea," Italian actress Marta Pozzan said of the decorative piece earlier at a cocktail party at Maxfield, where the line is sold out. It features Woo's trademark artwork, featuring greyscale roses and geometric and planetary patterns.

"Love it," she continued. “And he is so iconic. I'm like, I wish I could get a tattoo tonight,” she laughed. "I don't think..."

Pozzan, who featured in the brand's Star 2021 campaign, wore a blazer and jeans for men. "I like the way their men fit me."

She wasn't the only one hoping to get tattooed by Woo, a topic of conversation all evening.

"I've wanted this for a long time," stylist Simona Sacchitella quipped.

They were joined by musical artist Jackson Myles; skateboarder Cory Juneau; model Yovanna Ventura; actor Matt Cook; DJ-photographer Myles Hendrik; actor David Alan Madrick with his fiancé, DJ-model-actor Shaun Ross, and artist Paris Brosnan.

"Part of it was a fluke," Woo said of his career. Her clientele includes Miley Cyrus, Drake and Zoë Kravitz. "Another big part is doing and creating things you love and listening to your instincts - sometimes going against those feelings and sometimes following those feelings. I also like to think about what's next. That's the biggest challenge as an artist. You want to create a new language, new designs. And as great as it is known for a certain look, pattern and design identity, that's also the burden, because as a creative you want to grow and improve. It's a circle."

Golden Goose will be back in California, with a project in the works, said its general manager of les Americas Silvia Merati. “It is being prepared in the next two years. America is a super strong market for us."

The company, founded in 2000 by husband-wife duo Alessandro Gallo and Francesca Rinaldo, is overseen by CEO Silvio Campara. In 2020 it was acquired by Permira, having previously belonged to The Carlyle Gro...