How to Choose a Metaverse for Corporate Events in 2022

Ever since Mark Zuckerberg first mentioned it, everyone has been talking about the Metaverse as a perfect virtual place where anyone can socialize, play, relax, and enjoy. a hassle-free life.

At first glance, the Metaverse might seem like just another online hobby. But on closer inspection, there are several opportunities for businesses to get involved, especially while the metaverse is still in its infancy.

In fact, there are many possibilities for both internal and external use. Before we get to that, let's start with some 101 basics: the definition.

What is a metaverse?

A metaverse is a form of digital reality designed using virtual reality (VR) and augmented reality (AR) technologies. Additional features can vary widely, from 3D modeling for designers to cryptocurrency exchanges for miners or gamers. The goal of any metaverse is to provide an engaging user experience in a fictional but sufficiently realistic environment.

Still, that sounds like something not really business oriented? Well, how about a virtual team building event in a real metaverse?

Impact of the metaverse on corporate meetings and events

While nearly 100% of all business communication happens via Zoom, Google Meets and other alternatives, informal communications with teams are also going virtual. Still, throwing a company party in Zoom would probably seem dreadful to most of your co-workers, mostly because Zoom fatigue is real.

This is the main reason why an increasing number of companies choose metaverses as their virtual party space for their internal events. Metaverses — yes, plural, because Facebook/Meta isn't the only option anymore.

Unlike Zoom or Skype, the Metaverse offers unlimited space for ideas and creativity. For example, when holding a video chat in Zoom, the number of participants and screens is limited. With a metaverse, there is no hard limit on how many people can participate in the online event.

The Metaverse can accommodate events of any size, from small team building activities to large corporate anniversaries. It aims to remove the remoteness of working from home. It can help boost employee engagement and company culture in ways that Zoom or Skype meetings never could.

Through gamification elements, the Metaverse offers limitless ways to engage attendees and break the ice of virtual events. The metaverse also offers nearly unlimited space for creativity and self-expression. It's a unique blend of technology and socializing.

The metaverse helps bridge the gap between real and virtual events. Attendees can enjoy a high-quality and equally engaging experience. Plus, everyone can be front row at the event without queuing or pushing.

Tip: Learn more about how to plan the perfect virtual event.

Examples of metaverses

Below is an overview of popular metaverses that have been making headlines lately. Considering the main advantages and disadvantages we have highlighted, you can decide for yourself which of the metaverses is best for your business.

Horizon Worlds

Released December 2021

Source: The Verge

Facebook's metaverse is widely known as Horizon Worlds or simply Horizon. Its main purpose is to organize virtual business meetings. Each team member is represented by an individually designed 3D avatar who enters the room with a computer and keyboard to attend a meeting - just like the good old days offline, except now it's virtual.

You can customize your virtual meeting room according to your needs. There are layouts for different occasions, and...