How to Create a Connected Workforce Through Quality Core Values

The opinions expressed by entrepreneurs contributors are their own.

Whether you run a start-up that focuses on a single market or you own a large company that operates globally, defining the company's mission and values ​​is the fundamental thing needed to communicate its reason. to be, connect to customers and organize the group of people who will work towards a common business goal.

This is what the concept "First Who, Then What" presented by Jim Collins in his book Good to Great refers to. It also encourages entrepreneurs at the helm of building successful organizations to “get the right people on the bus” – in key seats – and only then decide where to steer the bus. My company was quickly convinced of the veracity of this idea, and I am ready to share how we ensure that there are no "random passengers" on board.

Related: How Establishing Core Values ​​Drives Success

People come first

When we saw our business grow 10x in the first three months of launch, we knew that growth was likely to continue in the same direction. And now, after ten months of operation, monthly revenue is over $3 million from zero, which is an even better performance, meaning our assumptions were right. So we needed a more advanced business approach to keep up.

After consulting with a few highly skilled entrepreneurs from a variety of niches, we summarized our research and concluded that the number one criteria for any great organization is quality recruiting.

Corporate values ​​that let the workforce know the essentials of running a given business are what underpin hiring processes. They are a reliable guideline for an employer looking for long-term and productive cooperation.

While hard skills can be honed or improved over time, a potential employee's values ​​are generally immutable. In the event that a candidate's internal culture goes against your company's principles, make a job offer:

threatens to waste time and energy on training; can cost you thousands of dollars — our HR department has calculated that the losses are six months' salary from a bad hire plus the overhead costs of organizational inefficiency; will eventually require more effort to revitalize the search for a better employee.

Defining your company's core values ​​helps prevent these outcomes, systematizes the qualities you need in your workforce, and better understands which workforce needs to be laid off. If employees get easily discouraged by what they are doing after a month of operation, don't learn from their failures, or don't want to grow, they aren't with us for long. Our bus passengers never give up and always strive to do more.

Related: Stand Up For Something: How To Establish Authentic Core Values

Only true values ​​have power

When working on your company culture, consider the values ​​that matter to you. Do not motivate your employees to live a moderate and thrifty life if you buy a luxury handbag every time you pass an expensive store. Otherwise, your employees will soon feel the difference and communication with the team will be much more difficult.

If multiple entrepreneurs run a business, all co-founders should agree on the company's values ​​to avoid future misunderstandings and conflicts. As three co-founders, we have come to common opinions about our company. Among them, we believe that we must be the first in everything. We are therefore waiting for a job candidate who is not just a good e...

How to Create a Connected Workforce Through Quality Core Values

The opinions expressed by entrepreneurs contributors are their own.

Whether you run a start-up that focuses on a single market or you own a large company that operates globally, defining the company's mission and values ​​is the fundamental thing needed to communicate its reason. to be, connect to customers and organize the group of people who will work towards a common business goal.

This is what the concept "First Who, Then What" presented by Jim Collins in his book Good to Great refers to. It also encourages entrepreneurs at the helm of building successful organizations to “get the right people on the bus” – in key seats – and only then decide where to steer the bus. My company was quickly convinced of the veracity of this idea, and I am ready to share how we ensure that there are no "random passengers" on board.

Related: How Establishing Core Values ​​Drives Success

People come first

When we saw our business grow 10x in the first three months of launch, we knew that growth was likely to continue in the same direction. And now, after ten months of operation, monthly revenue is over $3 million from zero, which is an even better performance, meaning our assumptions were right. So we needed a more advanced business approach to keep up.

After consulting with a few highly skilled entrepreneurs from a variety of niches, we summarized our research and concluded that the number one criteria for any great organization is quality recruiting.

Corporate values ​​that let the workforce know the essentials of running a given business are what underpin hiring processes. They are a reliable guideline for an employer looking for long-term and productive cooperation.

While hard skills can be honed or improved over time, a potential employee's values ​​are generally immutable. In the event that a candidate's internal culture goes against your company's principles, make a job offer:

threatens to waste time and energy on training; can cost you thousands of dollars — our HR department has calculated that the losses are six months' salary from a bad hire plus the overhead costs of organizational inefficiency; will eventually require more effort to revitalize the search for a better employee.

Defining your company's core values ​​helps prevent these outcomes, systematizes the qualities you need in your workforce, and better understands which workforce needs to be laid off. If employees get easily discouraged by what they are doing after a month of operation, don't learn from their failures, or don't want to grow, they aren't with us for long. Our bus passengers never give up and always strive to do more.

Related: Stand Up For Something: How To Establish Authentic Core Values

Only true values ​​have power

When working on your company culture, consider the values ​​that matter to you. Do not motivate your employees to live a moderate and thrifty life if you buy a luxury handbag every time you pass an expensive store. Otherwise, your employees will soon feel the difference and communication with the team will be much more difficult.

If multiple entrepreneurs run a business, all co-founders should agree on the company's values ​​to avoid future misunderstandings and conflicts. As three co-founders, we have come to common opinions about our company. Among them, we believe that we must be the first in everything. We are therefore waiting for a job candidate who is not just a good e...

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