HubSpot Announces a Range of New AI Sales and Marketing Tools for SMBs
Visit our on-demand library to view VB Transform 2023 sessions. Sign up here
HubSpot, launched in 2006, has succeeded with its social media and digital marketing tools, as well as its customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small and medium enterprises. large enterprises (SMEs).
Now, the company is looking to leverage generative AI and predictive AI to help its customers of today and tomorrow in their own customer acquisition and communication journeys.
Today at Hubspot's INBOUND 2023 conference, the company introduced HubSpot AI, a suite of new AI features available to users of HubSpot's social publishing and marketing tools.
"These are platform-wide AI-powered tools that help SMBs grow better: they exist across the platform," said Christopher Miller, Vice President of Products for AI at HubSpot, to VentureBeat in an exclusive video interview.
EventVB Transform 2023 on demand
Did you miss a session of VB Transform 2023? Sign up to access the on-demand library for all of our featured sessions.
Register now Platform-wide AI featuresNew AI features include:
AI assistants capable of writing emails, designing images, and even brainstorming blog ideas. AI Agents, virtual customer service agents expected to launch next year. These are “products that help SMBs fully automate, respond and improve customer service, such as live chat and email. AI Insights, a predictive analytics tool for better decision making,” Miller told VentureBeat. ChatSpot: which uses ChatGPT, OpenAI's best-selling LLM (Large Language Model) application, and combines it with data from a Hubspot user's Smart CRM to answer any questions a user might have about their customers or prospects, such as their financing. It can even help create and edit content and marketing messages. It is available in public beta and already has 80,000 total users. "It started as a side project," Miller said. But it quickly became so much more. A redesigned sales hubSelling in the age of AI is a whole new ball game. HubSpot's revamped sales and deal tracking software, Sales Hub, has also been updated with features aimed at modernizing sales processes. Among them:
A streamlined prospecting workspace that offers a unified dashboard for all of a HubSpot customer's sales activities. Advanced lead management and reporting features, including auto-generated reports for marketers on how their leads are performing with their downline sales reps. Smart Deal Management: An AI-powered feature to help customers prioritize those deals and project future sales with 95% accuracy. This leverages predictive AI rather than generative AI. "I know generative AI is getting a lot of attention right now, but predictive AI...
Visit our on-demand library to view VB Transform 2023 sessions. Sign up here
HubSpot, launched in 2006, has succeeded with its social media and digital marketing tools, as well as its customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small and medium enterprises. large enterprises (SMEs).
Now, the company is looking to leverage generative AI and predictive AI to help its customers of today and tomorrow in their own customer acquisition and communication journeys.
Today at Hubspot's INBOUND 2023 conference, the company introduced HubSpot AI, a suite of new AI features available to users of HubSpot's social publishing and marketing tools.
"These are platform-wide AI-powered tools that help SMBs grow better: they exist across the platform," said Christopher Miller, Vice President of Products for AI at HubSpot, to VentureBeat in an exclusive video interview.
EventVB Transform 2023 on demand
Did you miss a session of VB Transform 2023? Sign up to access the on-demand library for all of our featured sessions.
Register now Platform-wide AI featuresNew AI features include:
AI assistants capable of writing emails, designing images, and even brainstorming blog ideas. AI Agents, virtual customer service agents expected to launch next year. These are “products that help SMBs fully automate, respond and improve customer service, such as live chat and email. AI Insights, a predictive analytics tool for better decision making,” Miller told VentureBeat. ChatSpot: which uses ChatGPT, OpenAI's best-selling LLM (Large Language Model) application, and combines it with data from a Hubspot user's Smart CRM to answer any questions a user might have about their customers or prospects, such as their financing. It can even help create and edit content and marketing messages. It is available in public beta and already has 80,000 total users. "It started as a side project," Miller said. But it quickly became so much more. A redesigned sales hubSelling in the age of AI is a whole new ball game. HubSpot's revamped sales and deal tracking software, Sales Hub, has also been updated with features aimed at modernizing sales processes. Among them:
A streamlined prospecting workspace that offers a unified dashboard for all of a HubSpot customer's sales activities. Advanced lead management and reporting features, including auto-generated reports for marketers on how their leads are performing with their downline sales reps. Smart Deal Management: An AI-powered feature to help customers prioritize those deals and project future sales with 95% accuracy. This leverages predictive AI rather than generative AI. "I know generative AI is getting a lot of attention right now, but predictive AI...What's Your Reaction?
